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Introduction
Persuasion project
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Persuasion How our project involves persuasion (5
components)Symbolic processAttempt to influencePersuade themselvesTransmission of a messageFree choice
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Results
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1. 2. 3.
However, persuasion demands Ethics
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Three fundamental communicator characteristics
• Credibility• Authority• Social attractiveness
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Attitudes, Values, Beliefs
= The attitude is a learned, global, evaluation of an object, person, place, or issue that influence thought and action. Good attitude toward strawberry, fruit juice, or cold drinks Or positive attitude toward donation
= Values are guiding principle of life or conceptions of the desirable means and ends of action. If a person holds value that eating fruits will make his/her lives healthy, he/she is more likely to buy our product. A positive value toward helping people, should result in purchasing the product.
= Beliefs are cognitions about the world. Someone may have a belief that buying a cup of strawberry juice may help some kids.
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Accessibility Theory
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Conclusion
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