Libelle Lekker! app for iPhone

Strong brand with culinary history and future

Libelle offers her community

culinary inspiration

through multiple

touchpoints

• A legendary culinary past• 65 years of recipes, trends• And novelties in the kitchen

• And a promising future in internet and mobile

Libelle offers her community

culinary inspiration

through multiple

touchpoints

– Women see their phones as extensions of their personalities and communication tools

– iPhone penetration for Libelle is higher than the female average (sel. 141)

Source: Sanoma Magazines Belgium/Insites, iPhone survey June 2010

Libelle makes daily cooking easy, fast &

delicious

NEW!!! NEW!!!

Launch iPhone app 02/05/2011

Libelle Lekker iPhone app

• More than 2.500 qualitative recipes

• Intuitive & interactive design• Price: €0,79• Extensive functionalities

Functionalities

Inspiring weekly menu & suggestions

Share with friends on facebook, twitter, e-

mail

Shake iPhone for random recipe

Search recipes by ingredient, course and cooking time

Add ingredients to shopping list (+ recalculate)

Save favorite recipes in folder

Synchronize with www.libelle-lekker.be

Take a look

Take a look

Take a look

Take a look

Take a look

Take a look

Take a look

Take a look

Discover our advertising opportunities

Advertisingopportunities

Presence of your brand on www.libelle-lekker.be and iPhone

•Discover Menu•Enjoy Menu•Gourmet Menu

Discovermenu

€3.500

• www.libelle-lekker.be– Leaderboard – 25% SOV 4 weeks– Overlayer – 100% SOV 1 week

• Libelle Lekker app – Presence during 2 weeks in the

“weekmenu”– With a logo + link to your website

Enjoymenu

€6.500

• www.libelle-lekker.be– Rectangle – 30% SOV 4 weeks– Splash page – 100% SOV 2 weeks

• Libelle lekker app– Advertising page (2-3 sec) at the

start of the application – With link to your website– Presence during 4 weeks in the

“weekmenu”– With a logo + link to your website

Gourmet menu

Tailor made

• Strong connection between your brand and Libelle

• Integrate your brand in the recipes of the site and iPhone app

• Enjoy the editorial style/context of Libelle

Contact usValérie HensTel.: 02/776.27.61v.hens@sanomadigital.be