Label presentation

Monday, 3 May 2010

Monday, 3 May 2010

✤ Attribution

✤ Non-Commercial

✤ No Derivative Works

✤ Share Alike

Monday, 3 May 2010

Monday, 3 May 2010

✤ Flexibility

✤ Retains Commerciality

✤ Attracts a stronger fan base

Monday, 3 May 2010

42%

28%

13%

9%

1%8%

License Demographics

by-nc-saby-nc-ndby-sabyby-ndby-nc

Monday, 3 May 2010

✤Artists make an average of

between $US1500 and

$US4000 p.a

✤Average payment of $US10.43

for each album

Monday, 3 May 2010

Monday, 3 May 2010

Policy Options✤ Blanket License

✤ License Set

✤ Free Licenses

✤ Minimal Variability

Monday, 3 May 2010

Policy Options Cont.

✤ Exclusivity

✤ Attribution

Monday, 3 May 2010

Default Site Licenses

✤ Online Distribution (General)

by-sa✤ Website

by-sa✤ Sold Items

by-nc-nd or by-nc-sa✤ Free Items

by-sa or by-nc-sa✤ Streamed Items

by-nd

Contract Licenses

✤ Studentsby-sa (+ nc)

✤ Staffby-nc-sa

✤ Visiting Artistsby-nc-nd (+ sa)

Monday, 3 May 2010

Royalties and Donations

Royalties…50/50

Donation of Royalties

Donation as a metaphor

Optional or…

Required

Cover Versions

Royalties…

Monday, 3 May 2010

✤ Sold items

✤ Free items

✤ Staff

✤ Students

✤ Visiting Artists

Outcomes

Monday, 3 May 2010

Monday, 3 May 2010