Kcb101 storyboard advertisement - alex pavlos and colleen dunne - september 2012

Students:

Alexandra Pavlos | n8570531

Colleen Dunne | n8614725

StoryboardWritable/Blank DVD’s

Take a trip down…

Perpetual DVD’s

Tagline:Making Memories Last

Target Audience:Male and Females aged 25-60 years (family oriented)

Concept:

Take a trip down Memory LanePreserve precious and unforgettable moments in life with Perpetual DVD’s

Feel:Elderly man who demonstrates ethos as the voiceover character. Music will be classical to create a pleasant and emotional feel

1 2 0 m i n u t e s4 . 7 G B

Voiceover:

“Life's most precious gifts are the moments you’ll remember forever. The very first scream of your newborn child…”

Film:

The very first screen will show a mother giving birth to a screaming newborn baby. A mother with her newborn in the hospital bed will be shown immediately after.

Voiceover:

“Cuddling the creation of yourself and your loved one and hearing its first laugh and seeing its first smile…”

Film:

The next screen will feature a mother and her smiling young baby daughter and then a proud father with his young baby son in his arms.

Voiceover:

“Watching with pride and joy as they take their very first steps…”

Film:

The next screen will show parents either side of their young daughter while she takes her first steps. It will be followed by their son taking his first steps while giggling and smiling.

Voiceover:

“To becoming a bubbly young kid, on their very first birthday…”

Film:

This screen will feature the parents daughter on her first birthday blowing her candle out on her cake and smiling and laughing. It will immediately be followed by their one year old son getting cake all over his face and laughing.

Voiceover:

“And being the most proud, yet reluctant parents, on their very first day of school…”

Film:

The next screen will show their nervous daughter and son waving at the camera for their mother and father on their very first day of school – grade one.

Voiceover:

“Enjoying the sun and the beach on the very first family holiday…”

Film:

The next screen will show the family strolling across the beach in the summer sun on their very first holiday as a family. Each family member will be laughing and smiling, ensuring the camera captures unforgettable family memories.

Voiceover:

“To the moment of being the most proud and happy parent in the whole entire world when your son graduates with his very first degree…”

Film:

The next screen will show a very happy teenage son at his university graduation. It will also show two very happy and proud parents to celebrate this milestone achievement.

Voiceover:

“As well as the incredible moment of when you walk your daughter down the aisle for the very first time in your life…”

Film:

The moment every girl dreams of – to be a beautiful bride. It is also a moment every father looks forward to – walking their daughter down the aisle. This screen will feature a beautiful bride being walked down the aisle by her father, with him shedding a tear.

Voiceover:

“Perpetual DVD’s are the perfect way to make these amazing moments in life last forever. Keep memories on Perpetual DVD’s. They never get old, even when the people on them do. Take a trip down Memory Lane and make Perpetual DVD’s your very first choice to preserve your very first memories.

Film:

This will be the very last screen for the television commercial. It will feature a high-speed collage/overview of all of the previous screens and steps of parents precious memories with their children. It will then finish off with the Perpetual DVD’s logo (including the tag line of “Making Memories Last”) and the above quote, which is the company’s main statement.

Final Screen