John Kozak Creative Brief

On One Multimedia Productions Website Design Project

John A. V. KozakFebruary 24, 2009

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On One Multimedia Productions

Table of Contents

1 Project Description

2 Background

3 Audience

4 Objectives

5 Key Proposition

6 Key Response

7 Desired Brand Character

8 Mandatory Inclusions

Appendices

Pages

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Design a website which illustrates the skill and vision of On One Multimedia Productions.

Project Description

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Background

On One Multimedia Productions is a design firm dedicated to bringing audio and video solutions to music industry professionals.

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AudiencePrimary-Television and Radio industry executives, Multimedia professionals.

Meet: Rolf Schmidt-HoltzChief Executive of Sony Bertelsmann Music Group and Director of Sony Bertelsmann Music GroupBorn: August 31, 1948Residence: New York, Germany Occupation: Chief Executive of Sony Bartelsmann Music Group and Director of Sony Bartelsmann Music Group Mr. Schmidt-Holtz continues to run Sony and their affiliates leading the market with exciting artists, and searching for innovative and exciting ways to bring their artists to the marketplace through different multimedia.

Secondary-Bands and professional musicians.

Meet: Mark JosephResidence: St. Paul, MinnesotaOccupation: Musician, Director MJG ProductionsStory: MJG Productions specializes in booking, promoting and managing of local, and regional artists of many different genres. MJG also organizes and implements both small and large-scale music events.As MJG Productions work with local and regional artists they are constantly looking for innovative ways to capture the excitement of their live experience.

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Objectives

Clearly display On One Multimedia Productions’ vision and ability to incorporate with professional product.

Provide interactive site establishing a high standard of excellence.

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Key Proposition

When working with On One Multimedia Productions bands recieve a personalized experience that captures their live energy.

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Key Response

At the end of 15 minutes of an interactive experience on the website, 5% of music professionals who visit the site should be able to understandthe skill and benefits gained when working with On One Productionsby hiring them for creative projects.

At the end of 20 minutes of an interactive experience on the website, 20% of bands will be so excited and inspired to have On One MultimediaProductions involved with their next studio or live project, that they will ask for a sales referral.

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Desired Brand Character

Edgy

Innovative

Captivating

Live

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Mandatory Inclusions

Logo

Trademark and copyright of clients profiled in projects

Phone numbers

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Appendix A: Inspiration Board

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Party Out of Sight

Groovy LIVE In-tune

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Appendix B: Competitive Analysis