Jan Braeckman- Day 2, Session 1

Repositioning public libraries in a new digital landscapeThe unique selling proposition of the

public library

jan.braeckman@bibnet.be, Director

Hier staat de titel

Introduction

• Bibnet: digital proposition of public library

• Internet and digitisation encompasses all library aspects

• Overall vision on the public library– Identifying core products of Public Library– Formulating Unique Selling Proposition based

on core products

Amsterdam public library (NL)

Amsterdam public library (NL)

COLLECTION

CONTENT CONNECTION

DEMAND

SUPPLY

COLLECTION

PLACE

CONTENT CONNECTION

DEMAND

SUPPLY

COLLECTION

Gingelom public library (BE)

Almere public library (NL)

Kortrijk public library (BE)

Ostend public library (BE)

Gingelom public library (BE)

PLACE

CONTENT CONNECTION

DEMAND

SUPPLY

EDUCATION & STIMULATION

COLLECTION

Halle public library: blog (BE)

Halle public library: staff (BE)

Halle public library: Facebook page (BE)

http://zoeken.bibliotheek.be/authors (BE)

A webpage for every author, artist, band, ... (BE)

Integrating the library in electronic learning platforms

PLACE

CONTENT CONNECTION

DEMAND

SUPPLY

COLLECTION

PRESENTATION & INTERACTION

Genk public library (BE)

Bornem public library (BE)

Oosterzele public library (BE)

Maaseik public library (BE)

PLACE

CONTENT CONNECTION

DEMAND

SUPPLY

CREATING DEMAND

COLLECTION

PRESENTATION & INTERACTION

PLACE

CONTENT CONNECTION

DEMAND

SUPPLY

CREATING DEMAND

COLLECTION

PRESENTATION & INTERACTION

rich &divers

Gateway to knowledge and culture

networked

easy to use

Equal access

stimulating

fitting in/apt

communicative

needs

skills

emancipation

Social agenda

Community building

icon/landmark

to dwell

reflection

Pro-active public service

1. The rich and diversified (physical and digital) collection, local and networked

2. The accessibility, ease of use, contextualisation and presentation of collections

3. The way the library addresses people in their own (physical and digital) environment

4. The way the library stimulates and helps specific people and groups in society

5. Being a public space, close by and open for all

Unique selling proposition