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Even though we’re coming from different backgrounds, we had the same views on the evolution of the market and how consumers and users were evolving. The new media world is rapidly changing, and we wanted to embrace to that situation to actually take the most of it. We think that interactive production is part of the collaborative economy. These slides were presented at the 2014 Idocs Symposium in Bristol, UK.
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WE’RE GOING FROM A SOCIAL MEDIA DRIVEN ERA
TO THE COLLABORATIVE ECONOMY
ERA
1ST PHASE: BRAND EXPERIENCE ERA ONE WAY, ONE TIME, ONE PLACE, ONE DEVICE
1
2ND PHASE: USER EXPERIENCE ERA ATAWAD (ANY TIME, ANY WHERE, ANY DEVICE)
2
3RD PHASE: COLLABORATIVE ECONOMY ERA ATAWAD+ANYONE
3
THAT LEADS TO THE COLLABORATIVE
ECONOMY
COLLABORATION MAKES YOUR IDEAS BETTER
1
IDEAS ARE MEANT TO BE HACKED
2
COLLABORATIVE DOESN’T MEAN (NECESSARILY) FREE
3
COMMUNITIES ARE NOT OWNED 4
CRAFTMANSHIP REQUIRES TOOLS, RESSOURCES & METHODS
5
A QUEST FOR SOCIAL IMPACT 6
INTERACTIVE STORYTELLING IS R&D
(THUS FAILURE IS COOL)
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