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My presentation at the Musicians Making A Difference Conference - Access All Areas - in February 2011 at the Seymour Centre. The presentation is on how to build your band's fan base and promote your gigs using social media.
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MMAD Conference – Access All Areas
Seymour CentreSaturday 26th February 2011
How you can use social media to build an event or fan base
Australians love social networking.
Australians love social networking.
1 out of 2 Australians use social networking on a regular basis.
1 out of 2 Australians use social networking on a regular basis.
On average, Aussies are members of 2 different social networking platforms.
Two topics today:
• Building a fan base• Promoting gigs and events
Building a Fan Base
Building a Fan Base
BlogFacebookTwitterYouTube
Building a Fan Base
BlogFacebookTwitterYouTube
Blog
Short for web-log.150 million blogs circulating the internet.Free blogging platforms.Host your own blog.Secondary revenue stream.
Building a Fan Base
BlogFacebookTwitterYouTube
The most popular social networking platform in Australia and worldwide.More than 550 million users.Works in 75 languages.9.7 million users in Australia alone – that’s almost half of us!That number has more than doubled in the last 12 months.
29% of all time spent online by Australians is on Facebook.Over 60% of people check Facebook everyday.49% of 18-34 year olds check Facebook when they wake up with 28% doing so before even getting out of bed!If Facebook were a country, it would be the 3rd most populated on Earth.
24 million connect with Facebook Pages every day.
Who has the biggest?
Michael Jackson 29,152,206Eminem 28,917,066Lady Gaga28,892,176Rihanna 23,394,349Shakira 22,132,433Justin Beiber 21,885,412Bob Marley 20,307,944Katy Perry 19,436,510Taylor Swift 17,890,427Beyonce 16,328,174
How do you use Facebook to build your fan base?
How do you use Facebook to build your fan base?
Do something differently
How do you use Facebook to build your fan base?
Do something differently Fan-only content
How do you use Facebook to build your fan base?
Do something differently Fan-only content Give them what they want
How do you use Facebook to build your fan base?
Do something differently Fan-only content Give them what they want Let your fans find/make other fans
How do you use Facebook to build your fan base?
Do something differently Fan-only content Give them what they want Let your fans find/make other fans Target your audience
Facebook Ads Campaign - Honeymoons:
Australia9,775,100
Facebook Ads Campaign - Honeymoons:
Australia9,775,100 Women5,112,840
Facebook Ads Campaign - Honeymoons:
Australia9,775,100 Women5,112,840 Engaged 201,300
Facebook Ads Campaign - Honeymoons:
Australia9,775,100 Women5,112,840 Engaged 201,300 NSW59,760
Facebook Ads Campaign - Honeymoons:
Australia9,775,100 Women5,112,840 Engaged 201,300 NSW59,760 30-40 years old 32,980
Facebook Ads Campaign - Honeymoons:
Australia9,775,100 Women5,112,840 Engaged 201,300 NSW59,760 30-40 years old 32,980 “Travel” 520
Facebook Ads Campaign - Honeymoons:
Estimated Reach 520
Facebook Ads Campaign - Honeymoons:
Estimated Reach 520 Budget $50 per day
Facebook Ads Campaign - Honeymoons:
Estimated Reach 520 Budget $50 per day Sales $16,240
Facebook Ads Campaign - Honeymoons:
Estimated Reach 520 Budget $50 per day Sales $16,240 Spend $27
Facebook Ads Campaign – Skin Care:
Australia9,775,100
Facebook Ads Campaign – Skin Care:
Australia9,775,100 Men4,431,020
Facebook Ads Campaign – Skin Care:
Australia9,775,100 Men4,431,020 Single1,027,720
Facebook Ads Campaign – Skin Care:
Australia9,775,100 Men4,431,020 Single1,027,720 13-20 years old 703,440
Facebook Ads Campaign – Skin Care:
Australia9,775,100 Men4,431,020 Single1,027,720 13-20 years old 703,440 Birthday 30
Facebook Ads Targeting: Location Age Gender Likes and Interests Connections Interested in.. Relationship Status Languages Education and Workplace
Building a Fan Base
BlogFacebookTwitterYouTube
Twitter grew by 1150% in the last 12 months.300,000 new users are added everyday.75 million ‘tweets’ each day.Only 4 out of 10 new users continued to use Twitter and many of them quit Twitter within a month of signing up.
Some Aussie(ish) Tweeters
Guy Sebastian 33,682The Temper Trap 31,690Ladyhawke 13,269Kate Miller-Heidke 10,842John Butler Trio 10,924Hilltop Hoods 9,073Megan Washington 8,750Clare Bowditch 8,509 Bliss N Eso 6,834Cat Empire 6,709
80% of Twitter usage is on mobile devices which means when someone has a bad live music experience, they can tell everyone – right there, right then.Twitter Search.
justin beiber
justin beiber
Twitter Advanced Search:
You can search: WordsPhrasesGeographic
LocationDatesAttitudesQuestions
Building a Fan Base
BlogFacebookTwitterYouTube
YouTube
YouTube is the second largest search engine in the world after Google.
In 2006, Google paid $1.65 billion to acquire YouTube.
24 hours of video is uploaded to YouTube every minute.
46 years of video is watched on Facebook every day.
YouTube
2 billion videos are watched on YouTube every day.
That’s 2,000,000,000 …
Promoting Gigs and Events
Promoting Gigs and Events
Facebook Ads
Promoting Gigs and Events
Facebook Ads
Promoting Gigs and Events
Facebook Ads Facebook Events
Promoting Gigs and Events
Facebook Ads Facebook Events
Promoting Gigs and Events
Facebook Ads Facebook Events YouTube Video
Promoting Gigs and Events
Facebook Ads Facebook Events YouTube Video Twitter including hashtags
Promoting Gigs and Events
Facebook Ads Facebook Events YouTube Video Twitter including hashtags FourSquare and Facebook Places
Promoting Gigs and Events
Facebook Ads Facebook Events YouTube Video Twitter including hashtags FourSquare and Facebook Places Posse
10 Day Facebook Page Overhaul – Starts Monday! For owners of Facebook Pages already Tidying up the overall look and feel Creating custom tabs Createing tabs within tabs Get more fans How to read the stats of your pae Create compelling updates that encourage interaction Even how to promote your page using Facebook Ads 100% Money-Back Guarantee
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