Graphic Design & Branding

Graphic Design and Branding for Print and Web

A brand is not a LOGO. A brand is an exPerience.

The Key concepts

The objective of design is to promote products, }}services and causes effectively.

The best designs and brands flow from a }}thoughtful and creative marketing plan.

}}Know your audience(s) and your goals.

The design should connect with your }}audience(s) instantly using both words and images.

Guidelines for web and print }}design have differences.

}}}Use your website to track and measure the effectiveness of your designs and marketing.

Tips on choosing a design company.}}

Know Your Audience

Know how to listen to different kinds of people.}}

Create profiles of your target audience(s) – }}stresses, interests, preferred styles, culture, problems.

Describe your company relationship }}with your target audience(s).

Describe this relationship from }}the audience’s point of view.

Find out your competitors’ }}relationship to your audiences.

Look for any problems or blind }}spots with your audience relationship.

Objectives of MarketingWhat Are Your Goals?

Direct product sales}}

Generate more leads}}

Requests for information}}

Phone call or contact form}}

Email opt-in}}

Support complex sales }}

Knowledgeable customers}}

Build Word-of-Mouth}}

That have multiple touch points}}

Set the stage for warmer }}sales calls

Objectives of Marketing

Your web site and internet marketing tools should }}be on the job even when you’re not.

The Branding experience

A brand is not a logo. A brand is an experience.

A branding experience is the relationship between a }}company or organization and its audience.

A branding experience integrates all the ways you relate }}to your audiences: customer service, website, catalog, advertisements, brochures, e-newsletter, web video, social media, radio, TV, etc.

Track your company’s branding experience over time. }}

The branding experience can give a simple icon like the Nike }}swoosh it’s emotional connections and meaning.

Logos can be words, images or both arranged in a unique }}way. But an image is more memorable.

Choose a logo that connects with your audience. Don’t base }}your logo design on your personal preferences.

Logo Designs by WebTrax Studio

Board Game

Logo Designs by WebTrax Studio

elements of effective Print Design

Clearly communicates your objectives and goals.}}

Makes an instant connection with the target audience. }}

States a bold message without clutter -– less is more. }}

Has unique and engaging }}headlines that grab attention.

Includes people, places and }}styles that the target audience understands and appreciates.

Uses humor, drama, fun, love, }}suspense, curiosity and other emotions in a creative way.

Creatively combines verbal }}and visual ideas.

Print Designs by WebTrax Studio

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Graphic Design & Branding

Entertainment & Humor

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