View
748
Download
0
Category
Tags:
Preview:
DESCRIPTION
Lon
Citation preview
Smart Marketing strategy company -- Gloria Jean’s Coffee
Xu Duo 152176
Tang Huimin 119841Lei Binhua 133232Gao Longfei 121676
1. Introduction
2. Basic problems
Internet + In- store promotion› Existing customer› Current market
Target Market› Only Female
2. Basic problems(Continue)
In-store promotion
3.Communication Strategies
Easter Campaign› Bunny-licious (bundle sale)› Cool bunny (cooperate with Tim tam)› Free Bunny Ears ( free gift)
4. Recommendation
(1) Target market
› Change target market Families New customers
4.Recommendation(continue)
(2) Creative Strategy› Easter theme
Bunny-licious, cool bunnies and free bunnies ears
› Image of families› Music› Wi-Fi› Children playing area
4. Recommendation(continue)
4. Recommendation(continue)
(3) Communication tools
› more communication tools Television Newspaper Radio Bill broad
4. Recommendation(continue)
(3)Communication tools(continue)› Media method
Continuity Concentration Flighting Pulsing
(4)Evaluation the effect and result
The End
Thank You
Recommended