GameGol - O2 Games

About O2 Games

• O2 Games was founded December 2005

• MMO and Social Games development focus

• R$ 1,800 upfront investment

• Brazilian investors

• 5 business partners

• Currently at 16 employees

• Main products: GameGol and Golaço

• Annual turnover: R$ 1,200

Partners and Clients

About GameGol

• Online football manager

• Online community

• Rich in real life details

• Constant updates

• Competitions sponsored by real companies

• Over 30 thousand daily matches

• Over 645 thousand registered users

• Partnership with famous trademarks

• Business model: monthly subscription

Awards

GameGol

Features and Cases

Home screen

Sponsors3 types: Official, Sports and Field Advertisement

Team LineupChoose players, play style, tactics, etc.

Watch your matchesWatch your team play in all the main tournaments

Special CupsSpecial tournaments with our sponsors names and logos

And much more funTrain your team, develop you players, make your Ronaldo

Reveal new talents, invest in the Juniors Center

Build your stadium, set your ticket price

Gain supporters, win matches and tournaments

Negociate players with other teams

Create your own championships, and invite your friends

Train both your field players and your reserve players

User funnel in the game

Acquisition

Activation

Involvment

Retention

Revenue

MonetizationAverage paying user ticket: R$ 38,56

Conversion rate: 10% users become paying users

Free version with limited gameplay options

Sponsored virtual championships

Both traditional and in-game advertizement

What do we seek?Trafic - Audience

New users

Marketing actions for Brazilian audiences