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www.wafflebrothers.com

Waffle Brothers HistoryJohn Power – Las Vegas, NevadaRod Dupen – Sydney, AustraliaSpent 1 ½ years perfecting the Original Waffle recipe (Liege)Summer of 2007: Rolled out concept to all Fairs and Festivals in Denver Metro Area, Farmers Markets and catering eventsFall of 2007: 1st Waffle cart put into action, spent the next years feeding the masses and promoting the Waffle Brothers brand1st restaurant established in 2010 – 4thrd and Corona

- Breakfast bagels, breakfast sandwiches, eggs, bacon, sausage, espresso, handcrafted lunch , sandwiches, gluten free and vegan edibles

Currently have 3 locations… More to come!!!

Menu FareWaffles

- Original, Traditional, Whole Wheat, Gluten-Free, Vegan

30+ ToppingsMeats. Eggs, Breakfast and Bagel SandwichesEspresso and Coffee DrinkHandcrafted Lunch SandwichesSaladsGluten FreeVegan OptionsPub Style Only… Fried Chicken, Wings, Burgers, Fries, Aussie Meat Pies and Liquor

The Three Waffle ModelsWaffle Brothers Three Models to Facilitate Growth in Territories

Express (QSR)Limited Menu and Seating: Kiosk, Carry Out Only, Concession StyleShopping Malls, Colleges/Universities, Sporting Events,

EntertainmentDistricts and AirportsApproximately 400 – 600 sq. ft.Cost (???)

Original (Fast Casual)Breakfast and Lunch MenuNeighborhoods, In-Line Retail, Locations with few surrounding

Breakfast Options (Suburban or Urban)Approximately 1,200 – 1,800 sq. ft.Cost (???)

Pub Style (Full Service)Breakfast, Lunch, Dinner including Chicken & WafflesRestaurant/Bar District, Highly Populated Urban Areas, Central

Business and Entertainment Districts, CasinosApproximately 1,500 – 3,000sq. ft.Cost (???)

The Waffle Brothers Concept

A passion to serve handcrafted food to bring people from all over the world together in a

home-feel environment.Uniqueness: Products, service style

and approach combination of Waffles and Sandwiches, funky/fun

environment*****CHARISMATIC****

John Power and Rod DupenThe Waffle Brothers

Fresh FruitWaffle Breakfast PlateBreakfast Bagel Sausage, Egg, Cheddar

Lunch SandwichMr. JonesTossed Salad

Ice Cream SundaeBananas, Ice Cream, Caramel, Walnuts

America is Turning to Waffles!

America is Turning to Waffles!

In 2006 there was only one Waffle Food Truck- This number has grown to 58 in 2012

In 2007 there were only 3 Waffle Carts in the United States; Waffle Brothers was the 4th!The number of restaurants claiming Waffles of Chicken & Waffles as their core business in 2009 was 35-40

- That number has grown to 110 in 2012

There are 12 Waffle Franchise opportunities in the world today, only 7 in the United States

What Makes Waffle Brothers A Unique and Great Opportunity

Waffle Types (5), not including specials and variety of toppings (30+)

Fresh Fruit approach: Quality and Quantity

Combination of Waffles and Sandwiches, as well as Gluten Free and Vegan options… everyone is happy!

Imported from Belgium: Irons and Nib Sugar

Fun, Funky and Engaging environment; We love our people and it shows!!!

Relatively low start-up costs given the revenue generation opportunity

Abbreviated hours of operation (Original Model: 7am – 4 pm

Added revenue generation through catering services and bagged Waffles

Great Growth potential for Master Franchisees

“The Way of the Waffle”Proven Systems, Support

and Training

Minimum 5 day training in Denver, COOnsite training and ongoing supportAssistance with lease negotiations and site selectionContinual development with promotions and best practicesMonthly calls for assistance in day-to-say operationsWebinars for updates on business practices and news Master Support training on how to run business at highest levelMaster Developer training, sales and support

Single Unit

Franchise Fee: $40,000Total Minimum Start Up: $161,000

Additional Units Fee: $35,000Minimum Net Worth: $300,000

Minimum Cash Investment: $50,000

Master Franchise

Territory Fee: $150,000-$335,000Total Investment: $???

Minimum Net Worth: $500,000Minimum Cash Investment: $65,000

Royalty Retained: 2.5%