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The Role of Modern Film Festivals
Organized, extended presentation of films at one location
First festival: Venice, 1932
Estimated 1200-1900 total internationally.
Major ones include: Cannes Sundance Venice Toronto
What are Film Festivals?
Why are they important? Film Distribution Critical Attention Economic Growth for Hosting Locale
Cannes
Berlin
Film Distribution
Many films, esp indies, do not have immediate access to international distribution
Formal exhibition -> International distribution deals
Festivals sometimes organize film markets : Cannes - Le Marché du Film,
world’s largest international film market
Berlinale - European Film Market
Bridging the gap between production and distribution
Critical Attention
Increase film’s cultural capital i.e. film’s “Street Cred”
Dependent on 3 factors
1. Status of festival and positioning within the festival
2. Critical reception received at festival
3. Festival competition awards
Critical Attention
1. Status of festival and positioning within the festival Prestige of festivals differ 2011 Cannes: 1719 entries, only 49 selected General program, Opening Night, Closing Night
2. Critical reception received at festival High attendance by influential critics and industry experts Reviews, comments, audience reaction
3. Festival competition awards Strongest affirmation of achievements Some awards are highly coveted
Economic Growth
Cannes
Toronto
Berlin
Venice
Huge media events -> international attention from the film industry and public
Drives economy, especially service sector Hotels, tourism, event venues, entertainment
Long term benefits -> city branding
Will face intense competition from other cities
Conclusion
Alternative distribution methods exist outside of Hollywood conglomerate hegemony
Film festival help inform critical opinions vital to film’s success.
Festivals continue to exist because they drive economic growth But cities will face intense competitive pressures
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