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Music Videos: Style and Substanceby Evan Joyce
raising the bar
Second-birth effect
idolization
“Paparazzi” – Lady Gaga
D-I-Y Approach
“Here It Goes Again” – OK Go
interactivity
The Consumer Generated Media (CGM) Movement
sharing the wealth
Music ≠ TV?
agenda marketing
Image Credits@ flickr:phil Buccellatounplugleonard john matthews e-magicaresauburnMykl roventineAfearcalledtreasonjamie_creechMadeline 0110Sebastián M. Funes Sobrerodg.dan zenJoin1goalBergius/ivanJasonstatenPanzerbjornexPaulaMartinezReidab
@ 4sharedJulio2_cnsSir ta naty
Ross:ching@ rossching.com/
little-bribes
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