View
480
Download
0
Category
Preview:
Citation preview
Friedrich Tromm Creative Director Copywriter
Phone: +491621061741E-Mail: friedrich@try-no-agency.com
Stefan NagelCreative Director Art
Phone: +491793986212E-Mail: stefan@try-no-agency.com
http://www.youtube.com/watch?v=gDW_Hj2K0wo
5611(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
Radio Spots
“That does not feel like advertisement
anymore; but like a war that the economy
fights against the people.“
Peter Glaser, Vanity Fair 21/08
http://www.youtube.com/watch?v=EkThfAYF_-Q
of the viewers can remembera TV-Spot.
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
12-13%
of consumers do not believe companies are telling the truth in their advertising.
(Source: GfK Marktforschung)
76%
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
of TV advertising in Germany is generating a negative ROI.
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
82%
1965: 80% of 18-49 year olds
could be reached with only 3 TV-Spots.
2002: 117 Prime-Time Spots to reach the same result.
(Source: Jim Stengel, Global Marketing Officer,P&G)
Ad-market: 51% growing in 2002TV growth rate: 76%
Spendings in 2010:
10.000.000.000
Bodycount Russia: 19$
Bodycount US:
500$
http://www.youtube.com/watch?v=DkOHsjZKBB0
“It is not the strongest of the species
that survive, nor the most intelligent,
but the one most responsive to change!“
charles darwin 1849
767 Mio.US$ less marketingbudget
by the Top 25 Companys in the US in 2007.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
P&G reduced its marketingbudget by 25%.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
Telekom reduced its marketingbudget by 53%.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
“We think the future of
advertising is great products
that have marketing embedded in them.“
Jeff Hicks, CEO, Crispin Porter + Bogusky, October 2006
http://www.youtube.com/watch?v=wLyFlDAikac&feature=PlayList&p=D1785FD850CB113F&playnext=1&playnext_from=PL&index=36
http://www.youtube.com/watch?v=t_Ckhz-rzvw
http://www.youtube.com/watch?v=XQcVllWpwGs
“I define advertising as a conversation
starter. Interruption does not cut
it anymore... you either get people talking... or nothing happens.“
Marschall Ross CCO Cramer-Krasselt
http://www.youtube.com/watch?v=XQcVllWpwGs
“The agencys job is to create
content so valuable and usefull that consumers would
not want to live without it.“
Jeff Hicks, CEO, Crispin Porter + Bogusky
http://www.youtube.com/watch?v=fKuG0MaY39Q
“We are not in the business of
keeping the media companies
alive. We are in the business
of connecting with consumers.“
Trevor Edwards, Global Brand & Category Management, Nike
New York Times 2007
http://www.youtube.com/watch?v=rpVwpUOcjJg
http://www.youtube.com/watch?v=LFqsJLRQbEk&feature=channel_page
“We are so confident with our
product, we want everyone to tell how
they really feel and if there is a
problem, we want to know about it.”
Skittles, Press Release
“You used to use yourbudget to buy an audience.Now you have to invent ideas to attract an audience.“
Lisa Seward, Mod Communications
Create attractive Products
Create Confidence
Create Conversations
Create New Connection Points
Create Content
Create Community
✓✓✓✓✓✓
Friedrich Tromm Creative Director Copywriter
Phone: +491621061741E-Mail: friedrich@try-no-agency.com Stefan Nagel
Creative Director ArtPhone: +491793986212
E-Mail: stefan@try-no-agency.com
For any further information please feel free to contact us.
CREDITS and THX to:
Steffen Staeuber, Scholz & Friends Strategy Group, Paul Isakson,
SFStrategy brands and communication, Neil Perkin, Marta Kagan,
Recommended