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DefJam:Case Study
How did it start? Defjam is an American record label which
mainly consists of rap/hip-hop , RnB and Urban genres of music ; it was founded back in 1983 by a man called Rick rubin who thought of tee idea while in hs dorm room in his university and sold the first Defjam single its yours by t la rock, this happened because rick had moved to new york university to study philosophy and met with prominent DJ afrika bambaataa and since then it has gone on to be the label for promising artists to sign for to distribute and promote their music
Rick Rubin
Afrika bambaataa
T La Rock
DefJam Today
Today defjam remain one of the largest hip-hop/rap producing labels of its time and create some of the largest stars on today such as jay-z and rihanna.
It could be said that defjam has changed to roots of rap music from being a really gritty genre too a classy and high-end product where the artists are more and more about wearing suits and expensive cars.
Prominent artists
Kanye west
Jay-zNas Rihann
a
Rick Ross
Frank Ocean
What do the artists on the label do?
Create music which is produced by the label
Most of the artists song are based on the their personal possessions
The artists themselves hold massive fan bases and interact with them via social media such as Facebook and twitter to keep them updated on tour dates and album release but also their personal life.
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