Components Of A Successful Personal Brand Campaign

Better Customer Connections.™

BusinessMarketingSystems

Personal Brand + Marketing CampaignComponents of successful personal marketing campaigns.

Here are 20 online marketing essentials to cover as part of creating your Personal Branding + Marketing Campaign.

Planning + Setup

1. Register a domain name. (ie: yourdomain.com)

2. Setup email mailboxes on your domain.

3. Setup a reliable WordPress web site hosting account.

4. Setup an email marketing account. (Campaign Monitor or Mail Chimp)

5. Setup an online payment account. (PayPal or Authorize.net)

6. Setup a web site analytics account. (BMS Private Analytics or Google Analytics)

Planning + Setup

7. Plan A Social Media Presence (Facebook, LinkedIn, Twitter, Google+, or All of them?)

8. Research Industry Trade/Community Events (Identify, Select, Plan/Budget To Attend)

Design + Creative

9. Design Web Site + Content

10. Design Email Marketing Content

11. Design Email Campaign Templates + Content

12. Develop A Content Plan (Update Web Site, Marketing Emails + Sales Collateral)

13. Get Great Photography (Staff, Products, Other Content Illustrations)

Development + Production

14. Enable Online Payments From Your Web Site

15. Program Custom/Customized Web Site Theme

16. Program HTML Email Templates

Marketing

17. Blog (encourage feedback - monthly, weekly, or daily)

18. Setup & Maintain a FAQ

19. Design Collateral Content (Flyers, Business Cards, Brochures, Whitepapers, and Presentations)

20. Use Social Media (regularly post to Pages/Groups)

Strategy

Personal Brand + Marketing Campaign

BMS Personal Brand + Marketing Campaigns do 3 things:

• Create a personal brand system. A personal brand system is a logo/wordmark, typeface (or font), and color(s) that are used consistently in visual communications for an individual.

• Setup a personal sales system. A personal sales system features a database of targeted prospects, a plan for consistent lead contact, and scripted communications.

• Deliver Measurable Results. Review and analyze web site and email campaign metrics weekly for at least 30 minute.

Target Audiences

Key to success is delivering relevant communications consistently to target audiences. Key target audiences for your campaign are:

• Qualified Customers/Patrons - People interested in what you offer.

• Influencers - Individuals with big networks of people interested in what you offer.

• Stakeholders - People who support what you do.

Goals are the benchmarks for measuring marketing success. Goals for your Personal Brand + Marketing Campaign are:

• Establish A Personal Brand - Develop a strong brand identity & online presence.

• Consistent Sales Activity - Make regular weekly/daily sales communications.

• Database Development - Build an actionable database of prospects.

Web Site

Your Web Site: More than an online brochure.

A Personal web site must deliver compelling content and collect prospect contact and preference data.

Use the acclaimed WordPress open-source web site content management platform.

WordPress offers customizable functionality, secure content management, granular user permissions, e-commerce, blogs, forums, scalability, and advanced social media integration features.

WordPress.org

Web Site Design/Redesign

Key personal brand web site features:

• Ability for you to add, edit, or delete site content.

• Design and programming of visitor registration forms (for lead generation and qualification).

• Integration with an email marketing systems (for automated follow-up marketing).

• Ability to add images image galleries, audio, and video content.

• Search Optimization features.

Business Features

Other personal brand site features include:

• SPAM Protection

• Search Optimization

• Analytics (BMS Private Analytics)

• E-commerce

• Blogs

• Polls

• Events (Calendar & Listings)

• Audio & Video

• Image Galleries

• RSS

• Visitor Registration

• Site Search

Web Site Hosting

Suggested hosting services are shown at right. Key host features we promote include:

• Regular Backups

• Database Access

• Flexible Server Configuration

Preferred WordPress Host Providers:

dreamhost.com

mediatemple.com

businessmarketingsystems.net

eMail Marketing

Personal brand campaigns work with an email marketing service to enable efficient database management, and automated follow-up communications. Recommended email marketing features include:

• Surveys• Autoresponders• Triggers• Custom Fields• Split Tests (Multi-variate)

• Campaign Statistics• Automated Bounce Processing• Easy Contact Import/Export• Analytics Integration• Social Media Integration

Portfolio

BMS has done great work and achieved outstanding results for awesome clients. Check out some Identity, Web Site, Email Marketing, and Print work from our portfolio.

Portfolio: Identity

Portfolio: Web Sites

Microsoft DynamicsFulton County Arts Council

Marvel Enterprises

Deloitte Online TheCancerLens.orgEasyCare.com

Portfolio: Web Sites

Atlanta Office of Cultural Affairs American Cancer Society Salon Next

True Colors Theatre Company

US Human Rights Network

American Cancer Society HIGH Museum of Art Save a Smile Foundation

Art, Beats + Lyrics

Portfolio: eMail Marketing

American Cancer SocietySunrise Bank of Atlanta Private Party Invitation

Portfolio: eMail Marketing

Portfolio: Print & Collateral

Annual Trumpet Awards Invitation

Atlanta Office of Cultural Affairs - Exhibition Catalog

True Colors Theatre Company - Cap HIGH Museum of Art - Go All Night Ads

American Cancer Society - Target Communications Booklet

Edward PhelpsChief Solutions Architect

Business Marketing Systems1660 Peachtree Street#1206Atlanta, Georgia 30309404 542 2557edward.phelps@businessmarketingsystems.netwww.businessmarketingsystems.net

Thank you for reviewing our Personal Brand + Marketing Campaign presentation. Contact Edward Phelps with questions or comments.

Components Of A Successful Personal Brand Campaign

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