Case study: Prison Valley

Prison Valley, it’s:

• A webdocumentary released the 22d april 2010 on http://prisonvalley.arte.tv

• A TV documentary 59 mn on ARTE the 6th July 2010, also available on iTunes

• A free iPhone app

• A book Arte Editions / Democratic Books / sept 2010

• A photo exhibition (May 11th – june 12th, galerie Since, Paris)

trailer

• http://www.upian.net/prison-valley/trailer/211109_TRAILER_PV_DEF_low.zip

• http://vimeo.com/7898134 • http://vimeo.com/15744849

On linestory(9 X 6mn)

Interactive content

Debating tools

Discussion between viewers, and with the characters

Narrative, graphic & technical codesInspired by game.

iPhone App with portfolios + discussion tools

iTunes distribution

A TV version 59’ Prime time (Arte, 20h30, 6th July)

A book (éditions Democratic Books)

A parnterhsip with Yahoo.fr – Libération.fr and Franceinter.com

Facebook & Twitter : + 5000 tweets with #prisonvalley

The audience on the 30th september 2010

220 000 visits150 000 FR45 000 ENG25 000 DE

600 000 vidéos viewed420 000 FR100 000 ENG80 000 DE

44 715 users created a profile, (12 017 directly on the site, 9 604 using Facebook, 2 104 Twitter, et 20 788 the guest version).397 personnes used the unlock code gave on the air.

530 comments on 57 different discussions and 39 on characters.

The audience on the 30 september 2010

TV documentary (59mn, june 11th and le Tuesday 6th july at 20h35 (Thema Prison, FRANCE 1,3% PDA et 285 K, Allemagne 0,66% et 209 K).

VOD on artevod.com (23 sales) and iTunes (309 sales).

iPhone app downloaded 1534 times. A book (224 pages) éditions Democratic Book/ARTE Editions

MERCI !

Joël Ronezj-ronez@artefrance.fr

twitter: @ronez