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Presented for the region's leadership team development monthly meeting. Used this to assist other members in developing a stronger understanding of how to use LinkedIn.
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July 19, 2013
LinkedInMaking It Work For You!
Rob JagerPartner
The Troika Group
www.TheTroikaGroup.com
www.LinkedIn.com/IN/RobJager
Some Basics
Treat it Like BNI
Return on Relationships (ROR)
Be InteractiveLet’s Take
A Look
Keywords
Headline
Summary
Current Work Summary
Past Work
Skills & Expertise
5 Main Keywords
Summary = Most Important Piece of InformationIt’s Your Time To Brag!Use Video or Photos!
5 Main Keywords
Highlight Your Projects
Endorsements & RecommendationsShould I endorse? Should I recommend? What about those I don’t know?
Goal:50+
You can edit endorsementsEndorsements are part of LinkedIn’s SEO algorithm...But recommendations
Recommendations
Much more important than endorsements
Like BNI:Recommend them first!
Get 2 from each place you worked
Think Testimonial
Portion of BNI
Join Groups
Join groups you like
Contribute to the discussion
Post question
Create your own group
This is your goal
Maximizing LinkedIn
Relationships - Sound familiar?
Open Networker vs. Closed Networker
Attempt to add 5 people a day or a week (15 minutes)
Start a group, post discussions, ask questions
Never send using default message to connect
Other Tips
Mobile App
BufferApp.com
Paid or Free?
Maximizing
Search people you know
Search their connections
Ask for introductions
Meet in person
Don’t sell
What QuestionsDo You Have?
Connect with me!
http://bit.ly/RJager-IN
or
http://wwwLinkedIn.com/IN/robjager/
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