View
1.200
Download
0
Category
Tags:
Preview:
Citation preview
Global Opportuni.es & Tips on Facebook
Flash Gamm Moscow May 2012
1 Confiden'al
Arthur Chow COO, 6waves
• About 6waves • Global Gaming Opportuni6es • Top 5 6ps for developers
Confiden'al 2
agen
da
ABOUT 6WAVES
3 Confiden'al
“The Largest Independent Publisher of
Social Games on Facebook”
Confiden'al 4
Company Snapshot
5
#1
Independent publisher on Facebook
20mm Monthly Active Users on Facebook
2.9mm Monthly Active Users on Facebook
120+ Games launched since 2009
5 Global presence (Hong Kong | San Francisco | Tokyo | Beijing | Moscow)
6 Platforms
Bringing Users and Developers Together Through Games
6
Growth & Distribution
Real-Time Analytics Localization
Social Platform
Cross Promotion Engagement
6waves Global Partners
Confiden'al 7
Top Games that 6waves Published
Confiden'al 8
6w has helped scale many games across a range of genres Peak 1M+ MAU Titles on Facebook: § Township § Astro Garden § Ravenskye City § Airport City § Zombie Island § Baby & Me § Mystery Manor § Ravenwood Fair § Mall World
§ Kingdoms of Camelot § Animal Paradise § Resort World § Simply Hospital § Big Business § Birdland § Legacy of Rome § Spartacus: The Game § My Fishbowl
6waves Network Cross-‐Promo
Confiden'al 9
Cross Promo Bar
Banner
Tab
User Acquisi'ons Strategy • SoM-‐launch with minimal
new users to secure the game stability and basic metrics review for op'miza'on
• Once stable, turn on paid acquisi'on and cross promo'on are the base for organic growth
Confiden'al 10
Source: 6waves Internal Data,
Case Studies
Confiden'al 11
GLOBAL SOCIAL OPPORTUNITIES
Confiden'al 12
Global Social Networks
13 Confiden'al
Best PlaSorm for Global Audience
Confiden'al 14
Source: www.socialbakers.com
Selected Countries with Low Penetra'on
• India con'nues to grow with big market poten'al
• Japan penetra'on s'll low
• China con'nues to be blocked
Confiden'al 15
Country FB users penetra.on
1 India 45,825,620 3.9%
2 Indonesia 42,272,040 17.4%
3 Egypt 10,669,020 13.3%
4 Japan 8,700,080 6.9%
5 South Korea 7,026,120 14.5%
6 Pakistan 6,423,800 3.6%
7 Russia 5,629,400 4.0%
8 South Africa 4,583,480 9.3%
9 Morocco 4,297,920 13.6%
10 Nigeria 4,133,900 2.7%
China 510,920 0.04%
Source: www.socialbakers.com
Japan
Tokyo, Japan Japan • Game-‐friendly society (than the
West) • Fast, reliable internet infrastructure • Mobile Country • 100+ MM SNS/social game users • ARPU could be 5X – 10X other
countries • Reten'on could be 2X – 5X other
countries • Users expecta'ons high
China
Beijing, China
China -‐ 800+ MM social network users -‐ Lower APRU but explosive growth
poten'al -‐ High ARPU games have PvP
elements -‐ Requires Heavy Community
Promo'on -‐ Weibo/Forum
-‐ More webgames integrated into social plaSorms
-‐ Leverage on exis'ng networks
Top 5 Tips for Facebook Developers
18 Confiden'al
SELECT ALL FRIENDS TIP #1 – USER ACQUISITION
19 Confiden'al
Select All Friends -‐ Let users help you grow the game with 1 click
-‐ Extra coding is needed to make “Select All Friends” func'on, but it’s worth it!
-‐ Applicable to giM (reten'on) and invite (user acquisi'on)
-‐ Double the viral effect!
Confiden'al 20
21 Confiden'al
Invite Requests
DAU
Select All Friends implemented
Select All Friends
Source: 6waves Internal Data,
INSTANT COMPLETION TIP #2 -‐ MONETIZATION
Instant Comple'on
• “Finish Instantly” allows players to use Facebook credits to complete a training session instantly.
• These accelerators are priced modestly to lower the barrier to purchase.
Instant Comple'on
DISCOUNTS VS BUY 1 GET 1 FREE TIP #3 -‐ MONETIZATION
25 Confiden'al
Price Promo'on 50% off Buy 1 get 1 free
Confiden'al 26
$2 Now $1! free
Buy 1 Get X Free
27 Confiden'al
Timer adds urgency for users to buy
Buy 1 Get X Free
28 Confiden'al
Revenue
Date (Days)
Buy 1 Get 2 Free Events
No'ce the increased frequency of promo'on will not reduce the revenue in the later period
Source: 6waves Internal Data,
$ VS $$$ PAYMENT PAGE OPTIMIZATION
TIP #4 -‐ MONETIZATION
29 Confiden'al
Paying Users • Now they are interested to buy … help make it easy for them!
Confiden'al 30
Payment Page Op'miza'on
BEFORE
How to increase pay rate and ARPU? -‐ Label and highlight the ‘Best
Deal’ op'on -‐ Make sure the ‘Best Deal’
op'on is above the fold (visible without scrolling down)
-‐ Give away special items when players buy the ‘Best Deal’ package
-‐ Set a higher threshold for the cheapest payment op'on, e.g. US$2 (20 Facebook Credit)
Confiden'al 32
TRY BEFORE YOU BUY TIP #5 -‐ MONETIZATION
Try Before You Buy
Try Before You Buy
Try Before You Buy
SUMMARY
Confiden'al 37
Going Global Maximize Revenue Poten'al of the Game
Users in other countries may also like the game
Leverage Facebook Global Reach That’s 900 million users
Work with Local Partners Know the differences and parallels to the west Expert in op'mizing the game for the local audience Strong Rela'onships with Local PlaSorms
Local Marke'ng channels + Customer Service
Confiden'al 39
Library of Best Prac'ces from 6waves Reten'on Viral Features Mone'za'on Tutorial Op'miza'on
… and more!
Achievements
Daily Login Bonus
GiMing System
Fric'onless Requests
Help from Friends
Power of Neighbors
CraMing System
Point of Sales
Consumable Items
Flow Op'miza'on
Magic Arrows
Educate Players to Spend
Thanks
Confiden'al
BD enquiries bd@6waves.com BD Director (Russia and Europe) Alexey Shcherbakov alexey.shcherbakov@6waves.com
Recommended