4 Mobile Marketing Steps Every Business Should Take

4 mobile marketing steps every business

should takeby FitSmallBusinesscom

Everyone knows that there has been a ton of growth in the number of smart phones over the last few years but these stats may still surprise you

Why You Need to Start Mobile Marketing Now

bullThere are more than 140 million smartphone owners in the USbullUS Smartphone penetration is growing at 30 a year

bullSmart phones and tablets represents 52 of total time spent online by US ConsumersbullThere are now more people globally who own a cellphone than own a toothbrush

When people search for things using their smartphone they are action oriented

ACTION ORIENTED

This means that when people are searching on their smartphone they are often looking for a local business to visit or local services

STEP 1 Get Your Mobile Website into Shape

Having a mobile site not only makes it easier for customers to find you on their mobiles but also

puts you one step ahead of the competition According David Moth from Econsultancycom 45 of businesses still do no have a mobile site or app

The two most important factors for your mobile website are

1 That itrsquos easy to find information the costumer is looking for on the smaller screen

2 That the site loads quickly on the slower mobile connections

This means that you can focus on whatrsquos most important

bullLocation info displayed prominentlybullPhone number displayed prominently with the ability to click to call

bullYour store hoursbullYour about us pagebullMost used things like menus or booking appointments if you are a Doctorrsquos office

Responsive Vs Non Responsive

In our opinion and the opinion of other marketers we respect non responsive websites are the way to go

(Read more on why here)

Responsive websites are the ones that automatically adjust to fit on mobile screens Non-responsive sites are designed specifically for mobile

Responsive Vs Non Responsive

In our opinion and the opinion of other marketers we respect non responsive websites are the way to go

(Read more on why here)

Godaddy offers an easily customizable free mobile site with their deluxe hosting package Here is a list of 5 other services you can use to create your mobile website

(Click here to learn more about creating a mobile website)

STEP 2 Get youR profiles straight third party

sites where customers look for you

Make sure your profiles are properly setup since customers can find you on other mobile applications they use to search for businesses like yours

bullYelp (Use our Definitive Guide to Yelp to set up your profile)bullFacebook (Use our Guide to Seetting Your Facbook Profile)

bull Google PlusGoogle Maps (Use our Guide to Setting Up Your Google Plus Page)bull YP Yellow Pages

(For a list of apps that customersmay use click here)

STEP 3 Encourage people to check in from your location

You can increase your companyrsquos visibility on many of these networks by encouraging people to ldquocheck inrdquo from your location

An effective way to get people to check in is by offering them something like a discount to do so

Here is a nice free service from CheckinQRCodecom that allows you to do this on facebook with a QR Code

For more on using QR Codes see this article

STEP 4 Advertise your business when people

search Google on their mobile phones

Letrsquos say that you are a dentist that offers emergency dental services You can show up as the number 1 result in Google when people search for ldquoemergency dentistrdquo on their mobile phone within 5 miles of your office

(Click here for more help with your mobile advertising efforts)

And Finally

To learn how to be a more successful entrepreneur visit us at

wwwFitsmallBusinesscom(Thanks for watching)

wwwFitsmallBusinesscom(Thanks for watching)

wwwFitsmallBusinesscom(Thanks for watching)