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PRESENTATION TOPIC
SONY
NAEEM-UR-RAHMAN 27163NAEEM-UR-RAHMAN 27163
MUHAMMAD WASEEM MUHAMMAD WASEEM 2549925499
MUZAMMIL KHAN MUZAMMIL KHAN 2539625396
Company Profile
Product Marketing StrategySWOT Analysis
Vision & Mission Sony Business Units
Competitors
COMPANY PROFILESony is the Japanese company and known all over the world.
Founded - May7, 1946 Headquarter- Tokyo
Co- Founder – Masaru Ibuka
Founder- Akio Morita
COMPANY PROFILEIn 1947 Company name was TOKYO TSUSHIN KOGYO ( Tokyo Telecommunications Engineering Corporation).
First Product - First Tape recorder called Type – G.
In 1958, company formally adopted Sony Corporation” as its corporate name.
Sony is the combination of two words Sonus- Sound & Sonny- Little son.
Electronics:•Audio, Video, Televisions Information and
Communications. Sony Computer Entertainment:
• Hardware and related software
Sony Music Entertainment:• Sony Music Entertainment Inc.: Columbia Records, Sony
Classical, Sony Discos, Sony Disc Manufacturing, and Sony Music Nashville
• Sony Music Entertainment Japan: Sony Records and Epic Records
Sony Pictures Entertainment –•motion picture - production, acquisition and distribution•television – programming, production, acquisition and distribution•home video - acquisition and distribution•television broadcasting•operation of studio facilities
Sony Life InsuranceOther:
•Sony Finance International, Inc. •Sony Trading International Corporation•Sony Broadcast Media Co. Ltd.•Other local entertainment businesses in Japan, U.S., and Germany.
PRODUCT MARKET STRATEGYPRODUCT MARKET STRATEGY
1)To make this vision a reality, Sony is strived to strengthen the core electronic business.
2)By applying information technologies to product design, production, distribution, and sales. This will strengthen the value of Sony's music, pictures, game and financial services businesses, as they become available over networks.
3)Sony is releasing network-focused products in four categories: digital tvs and set-top boxes,vaio home-use pcs, play station and mobile devices.
PRODUCTTELEVISION S AND PROJECTORS
HOME VIDEO AUDIO & HOME THEATER
Example: Sony Bravia
GAMES
Example. Playstation
CAMERAS
Example: Cyber-shot Camera
PLACESony distributes its products through-
1.)Zero-level channel2.)One level channel3.)Two-level channel
In Pakistan, Sony has used the method ofOne-level distribution channel Manufacturer retailer
PROMOTIONAdvertisingPersonal sellingSales promotionDirect marketing and publicityPrint AdsLaunch PartiesEvents : 1.Invitation to PurchaseFree Gifts on PurchasesSponsoring
STRENGTH Innovation Quality Brand Strength Product Differentiation High Specialized Integrated Product & ServicesWEAKNESSMaintain Multiple FunctionProduct Pricing Battery Efficiencies
OPPORTUNITIEST.V Category & Gaming Segment Investing Network Initiatives T.V Business expansion International Market
Competitors Competition
Global economic Recession
Electronic Network Security
Strategy and Organization•Continue to focus on communications and home electric appliances, but also content and services.
• Vertically integrated business.
• CEO Idei Nobuyuki wants Sony to be wherever people gather (internet).
• Product-market strategy: Apply IT to product design, production, distribution, and sales .
Mobile : LG, Nokia, Samsung
IT & Computing : IBM, Zenith, Compaq
Portable Audio : Apple
TV & Other Accessories : LG, Onida, Samsung, Videocon
Gaming : Microsoft Xbox
Car entertainment : Kenwood, Panasonic
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