SMS for voice people

SMS for voice people

Alex Kinch CEO and Founder, Ziron alex.kinch@ziron.com / @alexkinch

About Ziron

● Next generation global wholesale voice and messaging carrier

● Founded in 2011, team based in the UK, US and Australia

● Core footprint: ● Europe: UK, Ireland ● North America: US, Canada ● Asia Pacific: Australia, New Zealand

● Services: ● Voice and SMS enabled DIDs ● Outbound SMS ● Number Lookup

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About Alex

● Over 17 years of tech and business experience !

● Co-founded LoNAP, UK’s 2nd largest IXP (15th in world) !

● First application to person SMS platform in 1998 !

● Built world’s first IP trading platform (Band-X) in 2000 !

● Roles at HSBC, Citibank, BSkyB, Truphone, Infobip, Jersey Telecom, !

● Likes: Tea. Dislikes: Coffee (but partial to tiramisu)

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A BRIEF HISTORY OF SMS

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FRIEDHELM HILLEBRANDWhen: 1984 Where: Germany What: 160 characters

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NOKIA 1011

When: 10 November, 1992 Where: Germany What: The first SMS-capable handset

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NEIL PAPWORTH

When: December 3, 1992 Where: United Kingdom What: The first SMS message

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VODAFONE

When: 1998 Where: United Kingdom What: The first A2P SMS

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TEGIC

When: 1995 Where: Seattle, WA What: The first predictive text software

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MOBILE OPERATORS

When: 1999 Where: Everywhere What: Cross network SMS

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THE CONSUMER

When: 2002 Where: Everywhere What: More than 250 billion SMSs sent around the world

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TWITTER

When: July 2006 Where: San Francisco, CA What: SMS-based social network launches

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AMERICAN CONSUMERS

When: 2007 Where: US What: SMS usage surpasses calls

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BARACK OBAMA

When: 2008 Where: US What: Obama announces Biden as running mate via SMS

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THE CONSUMER

When: 2010 Where: Worldwide What: 200K SMS per minute

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SMS - THE NUMBERS

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SMS - the numbers

!!!

$254,664 !

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SMS - the numbers

!Every minute of 2013, SMS generated !

$254,664 !of revenue for mobile network operators worldwide !Source: Portio Research

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SMS - the numbers

!!!

8.3TN !

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SMS - the numbers

!SMS traffic worldwide will peak at !

8.3TN !messages per year by 2015 !Source: Portio Research

!20

SMS - the numbers

!SMS traffic worldwide will peak at !

8,300,000,000,000 !messages per year by 2015 !Source: Portio Research

!

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SMS - the numbers

!!!

6.5BN !

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SMS - the numbers

!In North America !

6.5BN !messages are sent every day !Source: Portio Research

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SMS IS NOT DEAD!

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WHAT IS SMS USED FOR?

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Two factor authentication

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SMS for banks

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SMS for credit card issuers

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Location Services for anti-fraud

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Partner' Interna)onal'SCCP'

!!!!!Ziron!

HLR!

HLR!

HLR!

HLR!

Transac)on'Request'

HLR!Is'Alex'in'the'USA?'

Transac)on'Authen)cated'

SRI!

SMS for healthcare reminders

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SMS for realtime customer care

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SMS for deliveries

SMS - THE TECHNOLOGY

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SMS technology 101

● SMS defined in GSM recommendation 0.340 (now 3GPP TS 23.040)

● ‘Store and forward’ service ● Uses SS7 MAP layer, 140 octets ● Three character sets: ● GSM 7bit (160 characters) ● 8bit alphabet (140 characters) ● 16bit UCS-2 / unicode (70 characters)

● Concatenation of long messages ● Reduces length to 153, 134 or 67 characters ● Theoretical limit of 255 segments, practical limit 6-8

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SMS and SS7-MAP

● SMS uses SS7-MAP layer ● Commands: ● Send Routing Info for Short Message (SRI-SM) ● Forward Short Message (FSM)

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Mobile Terminated SMS flow

Ziron and SMS

● Next generation global wholesale voice and messaging carrier

● Founded in 2011, team based in the UK, US and Australia

● Core footprint: ● Europe: UK, Ireland ● North America: US, Canada ● Asia Pacific: Australia, New Zealand

● Services: ● Voice and SMS enabled DIDs ● Outbound SMS ● Number Lookup

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SMS enabled voice DIDs

● US ● Over 7000 rate centers. ● Full portability support

● Canada ● Over 230 areas ● Full portability support

● United Kingdom ● SMS and voice enabled mobile numbering (07XXX) ● SMS-enabled local voice DIDs in some areas

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Separate SMS and voice DIDs

● Australia ● Ireland !

Combined SMS and voice DIDs coming soon for both countries

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Interfacing to Ziron

● Inbound SMS: ● HTTP/S webhook ● Email ● SIP MESSAGE (beta underway) ● SMPP, XMPP (Q4 2014)

● Outbound SMS: ● REST API ● SIP MESSAGE (Q4 2014) ● SMPP, XMPP (Q4 2014) !

We need beta testers! Email: beta@ziron.com

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FreeSWITCH SMS Support

● mod_sms: message routing within FreeSWITCH

● Binds to global event system

● Listens to MESSAGE events

● chatplan is to messages what dialplan is to phone calls

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Future FreeSWITCH SMS plans

● mod_smpp: SMPP interface for FreeSWITCH !

● Improvements to mod_sms !

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We need your help!

Feature suggestions, coding, testing, documentation: !Send email to the FreeSWITCH users mailing list (freeswitch-users@lists.freeswitch.org) with subject of “SMS”

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Thank you! !Alex Kinch CEO and Founder, Ziron alex.kinch@ziron.com / @alexkinch !Sign up for a FREE account and get $5 / €5 / £5 of FREE credit https://dashboard.ziron.com/signup