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Office of Scholarly Communication Office of Scholarly Communication
You’ve Published, Now What? Tools and Techniques for Promoting
Research
Dr. Lauren Cadwallader & Claire Sewell
Office of Scholarly Communication Cambridge University Library
OSC Slides will be available
All images are under CC0, unless indicated otherwise
You will get all the slides – no need to write everything down
OSC
Google Doc (with links):
http://bit.ly/PublishedNowWhatDoc
Be interactive
OSC
Benefits of promoting research
How to find out about new research
Sharing research on social media
Innovative ways of sharing research
Benefits of open research
Topics
OSC Benefits of promoting research
OSC Who has time?
https://svpow.com/2015/06/04/things-to-do-when-a-paper-comes-out-a-checklist/
Mike Taylor via Sauropod Vertebra
This is one researcher’s workflow for promoting their work post publication
OSC Reasons to share
Why?
It lets people know about your work More exposure
leads to higher citation rates
Enhances your reputation both within Cambridge and outside
Can help you find collaborators for future work
Increases your impact beyond academia
OSC How to find out about new research
OSC
Alert services Citation alerts Social media alerts
University websites and publications Conferences Symplectic Altmetric.com Talking to people!
Sources of information
OSC Symplectic
Use an advanced system search to find publications for your department
(menu>explore>system search)
OSC Altmetric.com
Set the search options to pick your department, the timeframe and the type of output you are
interested in
OSC Sharing research on social media
OSC Reasons to use social media
Why?
Excellent for professional networking
More exposure leads to higher citation rates
Can reach people all over the world
Can help you find collaborators for future works
Increases your impact beyond academia
OSC
Cambridge profiles
• Symplectic
• VIVO
Online CVs
• Personal websites
Resource sharing sites
• YouTube
• SlideShare
Researcher ID services
• ORCiD
• ResearcherID
So many sites…
Based on a list compiled by Hazel Hall, Edinburgh Napier University
OSC
Profile services
• Google Scholar
• About Me
Blogging
• Wordpress
• Tumblr
Collaboration sites
• Citeulike
• Mendeley
Social networking sites
• Google+
…So little time!
Based on a list compiled by Hazel Hall, Edinburgh Napier University
OSC
Scheduling services
Link shortening
Templates
Dedicated groups
Tips and tricks
OSC ‘Academic’ social networking
OSC ‘Academic’ social networking
OSC
When using social media consider the following:
Sustainability
Credibility
Copyright
Spam
Issues to consider
Based on a list compiled KU Leuven
Digital footprint!
OSC Get an ORCiD
Open Researcher and
Contributor ID
A unique number that belongs to you and moves with you
through your career
Your lifelong digital name
OSC Your ORCiD profile
Your unique ID
Links to your research (all in one place)
OSC Innovative methods of sharing research
OSC K.I.S.S. Principle
Keep it simple! SEO (Search Engine Optimisation) Use keywords in your title and abstract
Include a link to your work in your email
signature Talk to people! Buy them a cup of coffee Present at a conference
OSC Write it down
Share it with journalists and the media Platforms between academia and the mainstream media
The Conversation
Make your work more accessible
Kudos
Blog
About both the process and the results
Share your work before publication
OSC Be visual
Infographics
Videos/images
Cartoon abstracts
Dance your PhD thesis competition
OSC Infographics
OSC Images of Research
Images by University of Exeter via Flickr
OSC Dance, dance, dance
OSC Benefits of open research
OSC
It’s a GOOD thing!
Helps to advance knowledge Science relies on the principle that we share our findings Fundamental to being a good academic
Open research
OSC Benefits of being open
31
Benefits for you
OSC Benefits of being open
32
Benefits for others
OSC Questions?
OSC
Remember that simple methods may be the most effective
Think about copyright
Don’t be afraid to try something new
Top takeaways
OSC
I Can Just Use This, Right? : a Copyright Survival Guide for Librarians 3/5/17, 15:00-16:00 bit.ly/CopyrightSurvival2017
Librarian Toolkit
OSC Thanks!!
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