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This deck was presented as part of Crain's Detroit's webinar series, as well as during Social Media Week Chicago 2013.
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You 2.0: Managing Your Personal Online Reputation
By Tracy Samantha Schmidt, Director CrainsSocial.com
Have you Googled yourself lately?
Tip: For accurate results, view in “Incognito” in Google Chrome.
To Do: Create a Google Alert for your name
www.Google.com/Alerts
Tip: Set up alerts for different variations of your name.
What if you find something bad about yourself?
1. Ask the person who posted it to remove the content.
2. Ask the site’s webmaster to remove the content.
3. Request Google to remove the page from its search results.
Biggest Take-Away
Social media is the fastest & cheapest way
to improve your personal online reputation.
My “home” on the web.
Some recent posts on Facebook, LinkedIn and Twitter.
Social Media Best Practices
Group: Available both privately and publicly, allows users
to have discussions with like-minded professionals.
Homepage: The entry page that shares the latest
news and updates from a user’s LinkedIn contacts, company pages and groups.
Profile: Where a user can post his/her resume,
recommendations, presentations, links and more.
Company Page: Controlled by the company,
offers information on employees, promotions, business growth, services offered and more.
Be
st Practices fo
r Pro
fession
alsHeadline: Include key phrases, not just
your job title, to increase SEO.
Post updates. Share relevant links,
articles and videos with your connections.
Summary: Be sure to include key phrases to
keep increasing your SEO.
Skills & Expertise: Select a couple of skills and ask friends to
endorse you to get the ball rolling.
Recommendations: Ask clients, colleagues and supervisors to
post recommendations on your profile. Consider doing the same for many others.
Slideshare: Upload your best
presentations onto Slideshareand then add its application directly onto your profile.
Tweets: Public messages sent in
140 characters or less. Can include links.
Direct Message: Private tweets
sent between two Twitter users.
Followers: The users who opt in to
receiving your tweets in their personal feeds.
Twitter Vocabulary
How Twitter Works: Anyone—an individual or brand—can create an account for free. You can send an unlimited number of tweets. All of your tweets, unless your account is marked private, are captured by search engines.
Hashtags: A #, which is used to
mark keywords or tags in a tweet.
Handle: Your Twitter username,
which is preceded by a @ sign
A Twitter profile (above) and a Twitter homepage (below).
Write a strong profile.Include your job title, accomplishments & link to your
personal website or LinkedIn profile.
After two @replies, take it offline.Don’t annoy your followers with an ongoing conversation.
Switch to DM or email after two @replies with another user.
Always add value. No one cares what you ate for breakfast. Strive to share content that is educational, informative or entertaining.
Follow the one-third rule.One third of the time talk about you.
One third of the time talk about your followers. One third of the time talk about your mutual interests.
Be
st Practices fo
r Pro
fession
als
Watch your DM’s.It’s easy to accidentally send a direct message publicly.
Remember Anthony Weiner? Don’t put anything in a DM you wouldn’t feel ok with the world seeing.
Watch your ratio.Always make sure your
“followers” outnumber the users you are following.
Be
st Practices fo
r Pro
fession
als
Profile: An individual user has a profile to share content with “friends.” A brand cannot be friends with a user.
Page: A brand or public figure can have a Page, which users can “like.” While a Page is free, a brand needs to pay for maximum exposure across Facebook.
Newsfeed: The homepage a user sees upon longing into Facebook. The content that appears here is determined by an algorithm called “Edge Rank.”
Group: They can be open or closed, allowing Facebook users a platform to share content and discuss ideas with each other.
Adjust your privacy settings.Learn more at Facebook.com/privacy
Unsubscribe rather than unfriend.Annoyed by a friend? Click the drop-down menu to
unsubscribe to his updates. It’s rude to unfriend.
Always say thank you.Acknowledge a compliment exactly where it was posted.
Support your friends.Acknowledge friends’ accomplishments by tagging
them in posts on your own Facebook profile.
Be
st Practices fo
r Pro
fession
als
Designing Your personal Designing Your Strategy
De
signin
g You
r Perso
nal Strategy
What do I want to achieve?
Who do I need to connect with?
Where are those people online?
What value can I provide to those people?
What action do I want them to take?
First ask yourself….
Who I am What I do What I’ve done
Then create your personal “value proposition”….
How I can help youWhat I need help withHow to contact me
Finally decide your boundaries….
Will I talk about my personal life?
What photos/videos will I share online?
Will I discuss my personal beliefs?
Will I share my physical location?
Will I log on during the weekends/vacation?
De
signin
g You
r Person
al Strategy
Think about how you can add value online…
What topics can I write about?
What kinds of content can I share?
What conversations can I join?
What people can I connect online?
How do I extend myself offline?
Set up your profiles. Keep them consistent. Send people somewhere for more information about you. Adjust your privacy settings to your comfort level. Connect with people you know in real life first. Listen first. Get to know people. Try to follow a schedule to keep organized. Stay classy. Take it offline when needed. Meet in real life as often as possible.
Steps to Getting Started
Social Network What to Share Ease of Use Privacy Options
How often you should post on it
Status updates, photos, videos, links, events
Status updates, photos, videos, links, events
Difficult
Moderate
Moderate
Easy
Easy
Moderate
Status updates, photos, videos, links, events
Resume, testimonials, links & events
Photos & videos
Videos
None
Some
Minimal
Many but difficult to adjust
Many and easy to adjust
Can share a private video to <50 users
At least daily
Every few days
Your choice
Your choice
Your choice
Your choice
Social Network Overview
De
signin
g You
r Person
al Strategy
Questions?
Tracy Samantha SchmidtCrain Communications
Office: 312-649-5294 Tschmidt@Crain.com
www.CrainsSocial.com
Thank you!
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