With one loaf of bread

WITH ONE LOAF OF BREAD….

WE CAN PROVIDE BREAKFAST FOR KIDS

WHO GO TO SCHOOL HUNGRY

ASSIGNMENT: FRAMING AND

REFRAMING

Create as much value as possible starting with one loaf of bread.

AN IDEA…

“I wonder if we could use the idea of breadcrumbs

as being equivalent for small change

and exchange the breadcrumbs from a loaf of bread

has to be presented well - varnished onto a business card with

charity website link

for a loose change donation,

allowing us to buy further loaves of bread and to seek further

donations...

to buy breakfast for kids who don’t have any…”

CONCEPT: BREADCRUMBS ~ LOOSE

CHANGE

VALUE: SOCIAL GOOD

At KidsCan: the mission is to meet the physical and nutritional needs

of Kiwi kids less fortunate than others so they can be more engaged

in their education and have a better chance of reaching their

potential in life.

http://www.kidscan.org.nz

EXCHANGE ONE METAPHOR FOR

ANOTHER

LOOSE CHANGE FOR

BREADCRUMBS

SEEK DONATION….

…AND ACKNOWLEDGE

BUY ANOTHER LOAF….

GROW DONATIONS….

TO GO TOWARDS PROVIDING

BREAKFAST…

http://cutestfood.com/2141/cute-french-toast/