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Up to date view of who needs to get online, why and how we can make the Uk the most digitally connected in world. Presentation at the National Media Museum as part of the visioning for the new internet gallery to open in early 2012.
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Section Divider: Heading intro here.
Winning the Race
Helen Milner
14 September 2010
National Media Museum, Bradford
“I want to google …. Everybody’s doing it!”
said Liz
Did you use the internet today?
30.1m people use the internet everyday
Source: ONS 2010
31m people bought goods online in the past 12 months
Source: ONS 2010
17.4m people used the internet to watch TV or listen to the radio
11m more than in 2006
Source: ONS 2010
30.1m adults use the internet every day BUT 9.1m never use it
Source: ONS 2010
Those on lowest income are less likely to use the internet
Source: ONS 2010
55% of people with no qualifications have never used the internet
Source: ONS 2010
5.3m non-users are both 55+ and in C2DE social group
Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010(Freshminds synthesis of ICM ‘09 and ONS ‘09)
5.3m
There’s a North-South divide
All UK: 18% never used Source: ONS 2010
Winning the Race ….
Challenge for people in every corner of our country to work together to inspire, encourage and support as many new people as possible to get online by the end of 2012.
By 2015, everyone of working age should be online and no one should retire without web skills. Our vision is for the UK to be one of the first places in the world where everyone can use the web.
From Manifesto for a Networked Nation
It doesn’t matter if they don’t want to use it – does it?
Internet users confidence in their ability to find work out-stripped non users by 25%
“Does the internet improve lives?” Freshminds April, 2009
Direct financial benefit of using broadband in the home £276 per year (lowest income)
Source: SQW Consulting, September 2008
Being able to use a computer and internet commands a salary premium of 3 – 10%
Centre for the Economics of Education, 2007
If it’s so beneficial why don’t more people use the internet?
Why users started using the internet
“Does the internet improve lives?” Freshminds April, 2009
Why non-users don’t use the internet
“Does the internet improve lives?” Freshminds April, 2009
Only 15% of people living in deprived areas have used a government online service or website in the last year
Source: Ofcom, March 2009
If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year
PwC & Martha Lane Fox
“The Economic Case for Digital Inclusion”
www.raceonline.org/resources
October 2009
Get online activity needs to be both mass and targeted
www.raceonline2012.org
3000 events
80,000 People
Targeted - in estates
Targeted – in village halls
Targeted – in people’s homes
Catherine
Thank You
hmilner@ufi.com
www.twitter.com/helenmilner
www.ukonlinecentres.com
slideshare.net/helenmilner
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