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Peter Baron, Founder, edSocialMedia; Chief Evangelist, WhippleHill Communications, (@peterdbaron) shares his knowledge of why your school should spend more time in Google Plus. Part Two of the edSocialMedia Pre-Conference Forum.
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2013 CASE-NAIS Pre-Conference Forum: The Social Media Playbook
Why Should my School use GooglE+?
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What is google+?
Is it a social network?
Or a way to improve search position?
Is it a social network?
Features
https://plus.google.com/pages/create
Circles badge: https://developers.google.com/+/plugins/badge/config
Will it help to improve my search position?
Search, Plus Your World
The Benefits
Our example search = NAIS
Traffic Sources > Search > Organic
1
23
Share what’s new
Authorship
“You can link content you publish on a specific domain (such as www.wired.com) to
your Google+ profile.”https://plus.google.com/authorship
Rich snippet
Not so much...
Rich snippet
Not so much...
Results?
Google Hangouts
Google Hangouts ‘On Air’
Brainstorming:
Highlighting former students and current teachersConnecting alumni with teachers & current studentsGuest speakers Admission interviewsCampus preview hangoutsAdmission office hours
Stay Connected:Peter Baron
WhippleHill, Chief EvangelistedSocialMedia, PartnerAdmissionsQuest, Owner
Email pbaron@whipplehill.comPhone (617) 233-6023
Twitter twitter.com/peterdbaron
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