Who is our audience

‘Target Audience Demographic’ for Punk Indie bands

By Madeleine Stidder

Who is our audience?

Age

• The age demographic for punk / indie bands such as Green Day is the youth and older punk fans as this band has been going since the late 80’s.   

Gender

• The gender demographic for punk indie bands such as Green Day is both males and females as this is more of a wide target audience.   

Interests

• The interests demographic of punk indie bands followers is to be different from the usual pop culture and is more rebellious from popular fashion.

Social Grading

• The indie / punk band fan social demographic is working class, so on the social grading system the social demographic would be C1/C2. This I due to the style of the punk genre being cheap.   

• A: Higher managerial and professional • B: Intermediate managerial and professional • C1: Supervisory, clerical, junior managerial • C2: Skilled manual workers • D: Semi skilled manual workers • E: State pensioners, casual workers  

Ethnicity

• The ethnicity demographic for indie / punk is all cultures as the punk genre accepts all cultures.  

Urban/Rural

• This demographic is more urban as it seems more inner city people listen to the punk rock music genre.  

Our Audience