What is product design

Everything Around You…

WHAT IS PRODUCT DESIGN?

MAIN STAGES OF PRODUCT DESIGN

Research

The Brief

Concept Design

DesignDevelopment

Detail Design

Production

STAGES OF SKETCH

STAGE

1THE DOODLING

• The scraggliest of the scraggers• The dirtiest of the dirty

FUNCTION

To present the genesis of the product concept

STAGE 2 THE THINKI

NG SKETCH

• More focused and refined• Colored and labeled

FUNCTION

To present visualized images into a more refined sketch to notify clients.

STAGE 3 THE TECHN

ICAL SKETC

H

• Between art and engineering• Exploded views, cutaway view

and cross sections

FUNCTION

Help to communicate vision for the product

STAGE

4 THE PRESENT

ATION SKETCH

• More refined• A little technical yet a

little emotive

FUNCTION

Serve to explains product to client or viewer visually

STAGE

5 THE EMOTIV

E SKETCH

• Automotive sketch• Descriptive yet emotional

FUNCTION

Presented to client / viewer to show the final product

EXAMPLE

CHAIR