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In this presentation you, we talk about one of the coolest guerrilla marketing examples! The most successful guerrilla marketing tactics involves being unconventional and catching the customer off guard. This presentation talks about a creative marketing campaign to promote the TV series called Prison Break. In the campaign, a heavy duty file marked with the words " PRISON BREAK RETURNS 19TH NOV TV3" was hidden in cakes. So when people cut cakes for occasions such as birthday parties wedding anniversaries they would find the file. Prisoners are known to smuggle weapons into prison by hiding them in food items. This is the idea that was translated in this campaign. If you are looking for creative marketing campaign ideas or the best guerrilla marketing examples, you are at the right place!
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