Welcome Kualalumpur

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Social Media for Business

Workshop

Welcome!

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Schedule (Day 1)

Time Session

8:30 Networking Tea/Coffee

9:30 Introduction & Why care about Social Media?

11:00 Demystifying Community Building on Facebook

12:00 CreatingFacebook Strategy

1:00 Networking Lunch

2:00 Facebook Strategy Presentations

2:30 Live Community Building on Facebook

3:30 Networking Tea/Coffee

4:00 Facebook Ads

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Schedule (Day 2)

Time Section

8:30 Networking Tea/Coffee

9:30 Day 1 Recap

10:00 Twitter: The Jewel in the Social Media Crown

12:00 Creating Twitter Marketing Strategy

1:00 Networking Lunch

2:00 Leverage LinkedIn for Lead Gen & Personal Branding?

3:30 Networking Tea/Coffee

4:00 Creating Overall Social Media Strategy

4:30 Measuring ROI of Social Media

5:00 Feedback | Certificate | Webinar Setup

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You can start experiencing Now!

#DVCAMP

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Let’s Connect Now!

http://linkd.in/dv-grp

http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya

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What is so special about

“Social Media”?

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Social Media has turned

“communication” into “interactive dialogues”And “it’s public”

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Social Media in Digital MediaNetworking and Communication platform

Content Sharing Platform

Website

Search Engines/Online Portals

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V R

C

isibility

Are you visible to your target audience?

redibility

Will your Target Audience trust you?

elevancy

Are you relevant? (Platform, Message & Time)

Digital Marketing in 3 Words

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Social Media in Marketing Mix

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SEO Vs SEM Vs SMM

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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

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A Video can ruin the brand build over

decades

Costed them 50m US$

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•1M+ tickets sold in 2 days in 2009

•1.4 M+ likes

•2% talking about us

Page Engagement

Business Results

The success is attributed to

Blog and Social Network

Regional head of AirAsia

•18000+ clicks on link shared

• 30-200 comments

•30-500 shares

•200-5000 likes

Average Post Engagement

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2011

2012

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Online Leads & Sales

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EMC – Break Records Campaign

700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets

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Guinness QR Code Campaign: Get talked about in bars

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Let’s dig dipper into “Social Media”

Do you think you have an option?

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Thank You!