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Why Use Personas
Personas focus your design on the user
Personas allow your team to be on the same page
Persons eliminate friction in a team over opinions“Sam would have a hard time navigating using this
method”
Personas
Try to keep the personas fleshed out.
Care about getting them the best experience
Use good names not goofy ones
Don’t use recognizable images
Use observed characteristics
Building a Persona
What is the persona’s motivation
What is the persona’s friction point
A quote that sums up their motivation
Motivation (Goal) Wants to be an actor
Sees challenge and opportunity in Shakespeare plays
Needs additional resources to study and explore the texts
Doesn’t have much time to study outside of curriculum
Quote
“To become proficient, I need to be interacting with the material often.”
Building a Persona
In what situation will they interact with your product
Write a scenario which typifies an interaction
Jared finds himself with a short amount of uninterrupted time on his public bus ride to campus in which he plays memory games. When he comes across new material that he likes he shares it through his social media channel.
Jared Michaels 22, Male Dallas University Junior BFA Student, Theater
Arts Studies Shakespeare
Jared finds himself with a short amount of uninterrupted time on his public bus ride to campus in which he plays memory games. When he comes across new material that he likes he shares it through his social media channel.
“To become proficient, I need to be interacting with the material often.”
Apple’s UX Lawsuit
On August 24, 2012 the jury returned a verdict largely favorable to Apple. It found that Samsung had willfully infringed on Apple's design and utility patents and had also diluted Apple's trade dresses related to the iPhone. The jury awarded Apple $1.049 billion in damages and Samsung zero damages in its counter suit.
http://en.wikipedia.org/wiki/Apple_Inc._v._Samsung_Electronics_Co
.
3 to 5 Personas
Cover the base of your audience
Balance the types of user Shows how novice and experienced UX differ
Identify the key persona
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