Webinar: 7 Ways Mass Transmit Can Help Your Business

WEBINAR: 7 WAYS MASS TRANSMIT CAN HELP YOUR BUSINESS

July 28, 2011

We provide the services, tools, and

expertise that enterprises need to create

and manage digital communications across

email, social, and mobile marketing

channels.

We’re headquartered in New York City with offices in Charlotte NC, Aiken SC, and Seattle WA.

Our 21-person team is comprised of strategists, creatives and techies; all of whom are thought-leaders in their respective specialties.

We’ve been neck-deep in online marketing since 1996 and along the way have provided services to a wide range of clients including…

Company

Using Data and Analysis to Better Understand Your Customer

Benefits:• More Relevant Communications• Faster Sales Cycle• Increased Business Effectiveness• Increased Revenue

#1: Increasing Customer Insight

Opt-in Forms• Opt-in strategy and implementation

• Displaying benefits• Determining fields• Privacy

• Data collection• Post-collection data management

#1: Increasing Customer Insight

Surveys• Direct feedback from your audience• Actionable data• Statistical data to better understand existing metrics

#1: Increasing Customer Insight

Data Analysis• Understanding what your data is telling you• Determining relevant segments• Identifying relevant marketing opportunities from data

#1: Increasing Customer Insight

SEM

Surveys & Report Center

Capturing and providing data for analysis

• Surveys to collect feedback

• Report centers to provide data to brokers

MetLife

Using Your Data In Your Marketing Approach

Benefits:• Highly targeted messaging• Recipient satisfaction• Higher retention

#2: Maximizing Data Effectiveness

Segmentation

• More targeted messaging• Decrease potential for oversending and

undersending• Increase relevancy and engagement• Increase brand advocacy

#2: Maximizing Data Effectiveness

Preference Centers

• Give recipients control• Increase retention• Increase brand perception

#2: Maximizing Data Effectiveness

SEM

Email Preference Center

• Profile subscriptions management

• Previews included• Captcha for security• Updates are made in

real-time to database

CNA Insurance

API

• Pass data between data sources automatically• Eliminates manual data migration (download/upload)• Ensures data consistency and accuracy• Minimizes potential for errors

#2: Maximizing Data Effectiveness

SEM

Email API• Syncs marketing

database to Email Transmit

• Automatically updates data overnight

• No manual uploads/downloads

SHS

Retain control of your communications

Benefits:• Increased branding opportunities• Less negative brand experiences• More brand consistency and impact

#3: Message Control & Compliance

Email Creative

• Email design that supports brand guidelines • Consistent messaging display• Consistent viewing in all software, platforms and

devices (including mobile)

#3: Message Control & Compliance

SEM

SEM

#3: Message Control & Compliance

Approved Emailer allows businesses with secondary sales or marketing channels (like sales representatives, distributors, agents, brokers, etc) to provide approved email communications for distribution.

Corporation/Business

Customer Customer Customer

Sales Reps/Distributors

Approved email message

Approved email message with personalization

Approved Emailer

SEM

Approved EmailerControlled email campaigns

that address various sales team. Results:

• Sales team reports being 4x more efficient by using pre-approved emails.

Equinox Fitness

Putting content in one location, publishing though multiple channels

Benefits:• Flexibility• Ease of publication• Multi-channel distribution• Ready for the next “big thing”

#4: Centralizing Content

Blogs

• Demonstrate thought leadership

• Instant archive of content• Sharable• SEO Benefits

#4: Centralizing Content

Content Center

• Put all content in one location• Publish to many channels

• Email• Mobile• Social• RSS

• Email & RSS Subscriptions

#4: Centralizing Content

SEM

Centralized Content• Publishing platform

content repository• Email newsletter and

microsite• Social sharing• Sweepstake and survey

NBC Universal

SEM

Social Community• Custom environment for

educators• Includes blog, audio and

video, events, discussion boards and personal profile/status updates

• Branded, controlled content

Pearson Education

Marketing through multiple channels simultaneously

Benefits:• Recipient satisfaction• Strengthening message effectiveness (multiple touch

points)• Increased engagement

#5: Multi-Channel Marketing

Earning social media relationships

• Promote your social channels• Provide benefits for social engagement

#5: Multi-Channel Marketing

Round out recipient profiles

• Learn social behavior of your database• Identify social channels with relevance for

increased marketing opportunities

#5: Multi-Channel Marketing

SEM

Multi-Channel• Simultaneous email and

social media communications

• Twitter contest and tie-in• Multiple versions of email

to ensure relevance

The Wharton School

#6: Mobile Readiness

Being prepared for rise of mobile marketing

Benefits:• Necessity• Speed • Staying Ahead of Competition

#6: Mobile Readiness

Mobile campaigns

• SMS Campaigns• Mobile Optimized Emails• Mobile Video• Location-Based Social

Networking

#6: Mobile Readiness

Mobile sites & apps

• Mobile-friendly web sites• Mobile-friendly blogs• Apps for iPhone, iPad,

Android, etc.

SMS DeliveryCustomers are alerted whenever

energy prices meet the thresholds established in their profile. Results:

• Overwhelming positive feedback

• Significant exposure through PR

• Over 95% of customers stated they would not defect

Comverge

Delivering where it counts -- the bottom line

Benefits:• Increase revenue• Increase customer loyalty• Create brand advocates

#7: Reaching Business Goals

Strategy

• Keep marketing focused on “the big picture”• Utilize new techniques/methods to reach goals• Test ideas

#7: Reaching Business Goals

Conversion Tracking

• Identifying measurable actions• Setting up ability to track conversions• Providing conversion metrics• Implementing changes based on conversion data

#7: Reaching Business Goals

Analysis & Measuring ROI

• Post-campaign review and analysis• Track and measure return-on-investment (ROI)• Implementing changes based on analysis

#7: Reaching Business Goals

SEM

Goals: Increased exposure, sales

• 8.5% conversion rate• 1,280% ROI• Exceeded goals by 300%

Rain-X

SEM

1. Increase Customer Insight

2. Maximizing Data Effectiveness

3. Message Control and Compliance

4. Centralizing Content

5. Multi-Channel Marketing

6. Mobile Readiness

7. Reaching Business Goals

7 Ways We Can Help:

Adam Q. Holden-Bache8701 Mallard Creek Dr.Charlotte, NC 28262704-706-2670 x200adam@masstransmit.com

Anthony Schneider333 Hudson St., Suite 802

New York, NY 10013646-797-4349

anthony@masstransmit.com