Weaving Webinars into Early Childhood Workforce Registries

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Weaving Webinars into State Registry

Approval:Balancing accessibility with accountability and quality

Fran Simon, M.Ed.Chief Engagement Officer

Engagement Strategies

National Workforce Registry Alliance Annual Conference

September 8, 2017

Founder and Producer

Early Childhood Investigations

Webinars

A little about me…

Early Care and Education | 35+ years

B.A. & M.EdEarly Education

Child Care Administrator

15 years

Marketing & Tech Executive

ECE Curriculum Publishing

Engagement Executive

National ECE Association

Connector | Business

Consultant to ECE Sector NPOs

& Companies

• \

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My personal mission is to connect the workforce with

expertise

About you…

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Your experience with webinars…

I have participated in and hosted webinars

I have only participated in webinars

I have heard of webinars

What is a webinar?

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Your organization’s acceptance of webinar hours for ongoing PD…

My organization approves some webinars

I do not know

My organization is trying to decide

My organization does not approve webinars

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Agenda (my assumptions)

You want to learn how webinars can help providers in your state and still maintain high standards for PD.

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I am a webinar advocatebut a realist with a lot of concerns.

One more thing! A disclaimer…

1. FOFB (Fear of fly-by “training”)

2. Quality

3. Accountability

3. Engagement

It’s almost the end of 2017

Distance learning has been around since long before the Internet. Internet-driven remote learning has evolved over more than two decades.

Early care and education is behind in accepting the benefits and accepting the challenges of using technology as a part of the solution to workforce capacity and quality issues.

Registries are on the forefront. The decisions you make about integration of e-learning in professional development are critical.

Let’s figure out webinars.9

Webinar Basics

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Webinars are different than live professional Development…

For more than the obvious reasons…

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Your registry’s process for accepting various types of online learning…

Great! The process works for us, educators, and webinar providers

I do not know

It’s hard for all involved

It works for us and for educators, and that’s fine.

It is a work in progress and we want to figure it out.

Webinars, online meetings and webcasts

Collaboration # of attendees Purpose

Online Meeting Highly interactive Multi-way

communication

2-20* RemoteBusiness meetings

******Staff , client or board

meeting

Webinar Limited 2- way communication

2-500 Remote presentation******

Conference session or training

Webcast 1-way communication

2-Thousands Remote broadcast of information to large

audiences*****

Keynote 14

Trainer to Learners Synchronous(at the same time)

Asynchronous(self-paced)

One to one

CoachingMentoringOn the jobTutoringVideo conferencing

ReadingResearchingDocumentingReflectingExperiencingOnline Modules

One to many

WebinarsLive or online classroomKeynotesWebcasts

Online self-paced coursesVideoBooks

Many to many(Professional Learning Communities)

ChatVideo conferencingLive or online discussionsLive or online study groups

Bulletin boardsOnline groups

Where do webinars fit in professional development

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A single webinar can have many purposes

It may look like PD, but is it really?

Source Example Primary Purposes

Associations and organizations Zero To Three, NAEYC, Get Ready to Read…

Prof dev- TopicalAdvocacy, Member info

Marketing

Product Vendors/Publishers Hatch, Frog Street, Teaching Strategies…

MarketingProf Dev- Topical

Product Demonstrations

Higher Education Walden, Rassmusen Attracting new studentsProf Dev- Topical

Webinar Providers EdNet (Prek-College) (MDR) Marketing for sponsorsEmail list sales to vendors

Prof Dev- topical

Early Childhood Investigations Capacity building PDProf Dev- topical

Marketing for sponsors

Types of webinars

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Everyone who plays a role in webinars impacts quality, accessibility, accountability, and outcomes

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PresenterHostOrganizer

Also information creators

Registrant

Information consumers

Attendee Recording viewer

Information creators

Dream Funder

The structure for quality, accessibility, accountability, and outcomes

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Supervisors

Registry

Licensing

State

The learner

Presenter

Content provider

Potential

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Anyone with a computer + Internet or a mobile device can participate.

Powerful capacity building potential

The obvious!Webinars reach people around the world who might

otherwise never be able to connect

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When implemented well…

webinars can almostreplicate conference workshops or classroom learning.

Otherwise…

like keynote addresses, videos, podcasts or lectures.

Can be implemented independently or or in

groups

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Despite challenges, small group and

personal interactivity is possible with online

meetings and webinars

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• webcams• hand-raising• screen sharing• drawing tools• handouts• polls• Questions• back channel- chat• show apps and websites

The presenter and learners engage through

The producer or host can do more to engage:

•Send out links to participants

• Respond to comments

• Add tidbits of information

• Act as a color commentator

• Troubleshoot

•Take over in case of failure

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Online meetings and video conferencing…

can replicate small classroom or one-on-one learning experiences, like:

•Coaching

•Mentoring

•Remediation

Chat log from a webinar

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Challenges

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• Finding training

• Compliance with registries

• Quality and variety of the content

• Ensuring attendance & participation

• Issuing certificates to qualified

attendees

Challenges for teachers

Challenges for Producers/Hosts/Sponsors

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• Presenter’s qualifications

• Compliance with registries

• Quality and variety of the content

• Ensuring attendance & participation

• Issuing certificates to qualified

attendees

Challenges for Presenters

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• Quality of the content

• Personal interaction & engagement

• Gauging interest & understanding

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• Planning training for individuals and groups

• Finding qualified PD for individuals and groups

• Ensuring attendance & participation

• Compliance: licensing requirements

• Application of learning

Challenges for Administrators/Directors

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• webinar “sponsoring” organizations are credible

• presenters are credible and qualified

• teachers’ attendance

Challenges for Registries:Ensuring:

Overcoming challenges

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Myth:When learners attend webinars, there’s no

accountability for attendance and participation.

Fact:The data collected before and during webinars

offers great potential.

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The value of data collect from registrants and

attendees in webinars is often overlooked

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Registration form-Pre-session data

Attendee activity at a glance

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In-session, real time meta-data:Group interest and attendance

• Track attentiveness

• Control mics

• Send personal messages

• Dismiss and block

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In-session individual

participant activity

Interactivity: Backchannel

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Respond to questions here.

Reference materials offered to attendees

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In-session extensions: Handouts

Excerpt of in-session and post-session data collected from attendees

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Interest rating factors:(R) Registration Data -Percent of completed optional questions (P) Polling- Percent of answered poll Qs (Q) Q&A/Chat ([The number of times an attendee initiated dialogue](A) Attentiveness- % of time the slide Viewer is the primary window on the attendee's screen (S) Survey- % of completed survey questions - (L) Attendance Length

Actual attendance data

44~70% of absentees return to watch the recording

Audience activities

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Start

Set point

Waiting to begin

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The dreaded“Fly-by” PD effect

TheHealthy Professional

Development Diet approach can mitigate

“fly-by”

On the job35%

Coaching15%Peer

5%

Face to Face20%

Webinars10%

Self-paced10%

Conferences2%

Reading/research3%

47©Copyright, Fran Simon, 2017

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Edgar Dale

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Blended strategies

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Asynchronous offline and online

Reading, researching, video, virtual self-paced + Practical application in

the program or classroom

Face-to-faceFormal training

Online meetingsSmall group

coaching follow up

An example: Blended

strategies in action

WebinarOrientation

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It’s all about balance.

Producing Webinars seems

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It takes a lot to produce, promote, host, and manage certificates and follow up.

And… there is nothing easy about weavingwebinars into registry processes

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Think

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Your insights, too!

55Fran Simon | Fran.Simon@EngageStrat.com

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