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Group 9 Project
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Vodka
Group Nine:
Jeremy EllisAlexis TzapJohn Tully
Chava Vietze
vodka (ˈvɒdkə) Russia is credited to be the first to create the distillation of rye, wheat, or potatoes known
as vodka; or to some, is known as fire water.
Market
Everyone!!
CONSUMER BEHAVIOR
$Pricing$
Absolut VS.
Three Olives
The Vodka that
Absolutly Took over
In an Absolut World…..
*This ad appeared in a Mexican Magazine called
“Quien”.
*It was probably assumed that Americans would not
see this ad!
*Absolut is well known for their “highly targeted
niche advertising.”
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