Use of Lighting and AV Technology to Create Memorable Experiences

611 – Use of Lighting and AV Technology to Create

Memorable Experiences: Understanding the Terminology

Michael Wohlitz

Vice President, Event Services

Freeman Audio Visual

@michaelwohlitz

Michael Wohlitz, Vice President of Event Services @ Freeman

Michael Wohlitz, Vice President of Event

Services at Freeman, specializes in the

technical and strategic development and

deployment of solutions for the television,

live event, corporate staging and exhibit

markets. Since joining Freeman, Michael

deploys his 25 years of experience in AV and

lighting, and rigging applications to serve as

a multidiscipline solution provider for

Freeman’s television, trade show and

corporate clients.

Michael has worked on some of the world’s

largest televised events including the

Olympics, NFL, MLB, ESPN, USA, NBC, FOX,

CNN, Nickelodeon, OWN, The Oprah Winfrey

Show and more.

Essential Learning Components

1. Lighting Fixture Types – Spot Fixtures Slide 5

2. Lighting Fixture Types – Wash Fixtures Slide 19

3. Lighting Fixture Types – LED Fixtures Slide 29

4. Audio Slide 41

5. Video Introduction Slide 51

6. Aspect Ratio Slide 54

7. Resolution Slide 72

8. Luminosity Slide 85

9. Video Signals Slide 88

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

LIGHTING

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

LIGHTING

Spot Fixtures

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

LIGHTING

Spot Fixtures

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LIGHTING

Spot Fixtures - Shutters

Spot Fixtures - Shutters

Spot Fixtures - Gobos

Spot Fixtures - Gobos

Spot Fixtures - Gobos

Spot Fixtures - Gobos

Subtractive Color Mixing

Subtractive Color Mixing

Spot Fixtures- Design Application

Spot Fixtures -Design Application

LIGHTING

Spot Fixtures –

• Can be focused

• Can have gobos

• Some have shutters

• Sometimes called Lekos

Wash Fixtures

Wash Fixtures

Wash Fixtures

Wash Fixtures – Subtractive Color Mixing

Wash Fixtures – Barn Doors

Wash Fixtures -Design Application

Wash Fixtures

LIGHTING

Wash Fixtures –

• Have Soft Edges

• Quick and easy to focus

• Sometimes called PARs

Why would the AV world care

about their Nobel Prize in

Physicis?

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Additive Color Mixing

R G B

Additive Color Mixing

Color Applications

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

LED Fixtures

Art and Soul

Super Bowl XLIX

LED Fixtures

Design Applications

LIGHTING

LED Fixtures –

• RGB fixtures can change colors

• Energy Efficient

• Cool to the touch

Which Lighting fixtures can

have a sharp edged focus

and use gobos and have

texture?

A Wash Fixture

B LED Fixture

C Spot Fixture

D All of the above

Which is the most energy

efficient fixture?A Wash Fixture

B LED Fixture

C Spot Fixture

D None of the above

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Lighting Questions?

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

AUDIO

Who can figure out what a

picture of an airplane and a

cloud has to do with sound?

AUDIO – Line Array

AUDIO – Public Address

AUDIO – Public Address

AUDIO Speakers

Ceiling mounted Public Address

Systems are good for spoken word

only.

AUDIO Microphones

AUDIO

AUDIO Technicians

Wireless Microphones require

specialized technicians and special

attention

AUDIO Questions?

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

VIDEO

We will send a 3:1 image at 3280x1080 blending

20,000 lumen projectors fed by a DVI-D signal.

What’s your comfort level with the following statement

UGLY QUESTION

We will send a 3:1 image at 3280x1080 blending

20,000 lumen projectors fed by a DVI-D signal.

Aspect Ratio Resolution

SignalBrightness

ASPECT RATIO

Aspect Ratio = Width: Height

Warning – Projection Screens are defined as Height x Width

Aspect Ratio is therefore 4:3or

Four Divided by 3 = 1.33

Not About the SIZE of the Screen

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Aspect Ratio Defines the SHAPE of the Screen

Aspect Ratio is the Width : Height

Common Aspect Ratio

4:3 16:9

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Aspect Ratio

1.77 > 1.33 by 25%

ASPECT RATIO

Aspect Ratio defines the shape of

Video Rectangle.

It is defined as the ratio of Width :

Height

It can also be represented as a

decimal dividing the Width by the

Height.

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

• Old School “Tube” Televisions

• Traditional Break Out Room Projectors

• Screens for Break Out Rooms

• Main Tent Projectors Can be 4:3

• iPads

Common Aspect Ratios in Video – NTSC 4:3

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

• Flat Screen TVs

• Video Monitors

• Main Tent Projectors can be

• Most Cell Phones

• Microsoft Surface and Many Tablets

Common Aspect Ratios in Video – HDTV 16:9

Non Traditional Aspect Ratios

Non Traditional Aspect Ratios

Non Traditional Aspect Ratios

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Have you ever seen video images with black lines as

shown above?

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Gutters Pillars

Lo Tech Silly Putty

Electronic Silly Putty

Electronic Silly Putty

AUDIO Technicians

Match your Aspect Ratio in your

content to the Aspect Ratio of your

displays

UGLY QUESTION

We will send a 3:1 image at 3280x1080 blending

20,000 lumen projectors fed by a DVI-D signal.

Aspect Ratio

RESOLUTION

Resolution is the array of pixels used to make a video image

Defined by quantity of Horizontal pixels x the quantity of Vertical Pixels

RESOLUTION

Starts with the Pixel

Pixel – a Picture Element which

comprises one single point of a

video image

RESOLUTION

RESOLUTION

RESOLUTION

Resolution is the array of pixels used

to make a video image

Defined by quantity of Horizontal

pixels x the quantity of Vertical Pixels

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RESOLUTION

Higher Resolution = Higher Quality

RESOLUTION

AUDIO Technicians

Match your Resolution in your

content to the Resolution of your

displays

4K Resolution

1920 x1080 3840x2160

4K Resolution

Different HD Resolutions

Name Resolution

HD or 1080i or 1080p 1920 x 1080

4K or UHD or 2160p 3840 x 2160

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

RESOLUTION

Higher Resolution = Higher Quality

UGLY QUESTION

We will send a 3:1 image at 3280x1080 blending

20,000 lumen projectors fed by a DVI-D signal.

Resolution

Lumens

The larger the screen, the brighter

the projector you will need. The

more light pollution you have, the

brighter projector needed

LUMEN CHEAT SHEET

Projector brightness relative to screen size

16:9 Screens

3000 3500 3800 4000 4500 5000 6000 7000 8000 10000 12000 14000 16000 18000 20000

6x10-8 46.5 54.3 58.9 62.0 69.8 77.5 93.0 108.5 124.0 155.0 186.0 217.1 248.1 279.1 310.1

7-6x13-4 30.0 35.0 38.0 40.0 45.0 50.0 60.0 70.0 80.0 100.0 120.0 140.0 160.0 180.0 200.1

9x16 20.8 24.3 26.4 27.8 31.3 34.7 41.7 48.6 55.6 69.4 83.3 97.2 111.1 125.0 138.9

10-6x18-8 15.3 17.9 19.4 20.4 23.0 25.5 30.6 35.7 40.8 51.0 61.2 71.5 81.7 91.9 102.1

12x21-4 11.7 13.7 14.8 15.6 17.6 19.5 23.4 27.3 31.3 39.1 46.9 54.7 62.5 70.3 78.1

13-6x24 9.3 10.8 11.7 12.3 13.9 15.4 18.5 21.6 24.7 30.9 37.0 43.2 49.4 55.6 61.7

15x26-5 7.5 8.8 9.6 10.1 11.3 12.6 15.1 17.6 20.1 25.2 30.2 35.2 40.3 45.3 50.3

18x32 5.2 6.1 6.6 6.9 7.8 8.7 10.4 12.2 13.9 17.4 20.8 24.3 27.8 31.3 34.7

4:3 screens

3000 3500 3800 4000 4500 5000 6000 7000 8000 10000 12000 14000 16000 18000 20000

6x8 62.5 72.9 79.2 83.3 93.8 104.2 125.0 145.8 166.7 208.3 250.0 291.7 333.3 375.0 416.7

7.5x10 40.0 46.7 50.7 53.3 60.0 66.7 80.0 93.3 106.7 133.3 160.0 186.7 213.3 240.0 266.7

9x12 27.8 32.4 35.2 37.0 41.7 46.3 55.6 64.8 74.1 92.6 111.1 129.6 148.1 166.7 185.2

10.5x14 20.4 23.8 25.9 27.2 30.6 34.0 40.8 47.6 54.4 68.0 81.6 95.2 108.8 122.4 136.1

12x16 15.6 18.2 19.8 20.8 23.4 26.0 31.3 36.5 41.7 52.1 62.5 72.9 83.3 93.8 104.2

15x20 10.0 11.7 12.7 13.3 15.0 16.7 20.0 23.3 26.7 33.3 40.0 46.7 53.3 60.0 66.7

18x24 6.9 8.1 8.8 9.3 10.4 11.6 13.9 16.2 18.5 23.1 27.8 32.4 37.0 41.7 46.3

UGLY QUESTION

We will send a 3:1 image at 3280x1080 blending

20,000 lumen projectors fed by a DVI-D signal.

Brightness

SIGNAL

SIGNAL

Component

VGA

RGBHV

DVI

Thunderbolt

DisplayPort

Mini Display Port

HDMI

HDCP Compliant

Signal

Encourage your presenters to bring

their dongles and adapters!

Aspect Ratio defines the - A Size of the Rectangle

B The Shape of the rectangle

C The clarity of the picture

D None of the above

Resolution defines the -A Size of the rectangle

B The Shape of the rectangle

C The clarity of the picture

D None of the above

Lumens defines the -A Size of the rectangle

B The Shape of the rectangle

C The clarity of the picture

D None of the above

We will send a 3:1 image at 3280x1080 blending

20,000 lumen projectors fed by a DVI-D signal.

What’s your comfort level with the following statement

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Video Questions?

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Michael Wohlitz

Vice President, Event Services

Freeman Audio Visual

Office 312.261.6873

Cell 847.344.6044

mike.wohlitz@freemanco.com

@michaelwohlitz

Questions?