Universal design packaging 2012

UNIVERSAL DESIGN

FOR PACKAGING

Mr.  Vu'chai    Tangam  DIRECTOR    OF  

BUREAU  OF  TARGET  INDUSTRIES  DEVELOPMENT DEPARTMENT  OF  INDUSTRIAL  PROMOTION        MINISTRY  OF  INDUSTRIES  

THAILAND

Universal design refers to

broad-spectrum ideas meant to produce buildings, products and environments that are inherently

accessible to both people without disabilities and people

with disabilities.

The term "universal

design" was coined by the architect

“Ronald L. Mace” to describe the concept of designing all

products and the built environment to be aesthetic

and usable to the greatest extent possible by everyone,

regardless of their age, ability, or status in life.

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The Center for Universal Design at North Carolina State University expounds the

following principles…. 1. Equally for people 2. Easy to handle 3. Easy to use 4. Easy to understand 5. Safe to use 6. Used with less stress 7. Enough space to access

FOR PACKAGING

1. Equally for people Equally for people -

Equally available. The women, men, children and people with disabilities.

CONSUMER

- Water bottle with the neck bent. - To facilitate the entry of water to the patient in bed. - At the same time was able to meet the needs of regular customers.

2. Easy to handle

Easy to handle – Handed catch.

Does not slip easily.

This eco-friendly cup will automatically be equipped with an insulating function on its side soon after pouring hot water into the cup. This gives a

joyful surprise to consumers. It is easy to hold and difficult to slip from hands. Very efficient for

shipping and storage as it is the same size as an ordinary paper cup before use.

Hot Magic Cup, TOKAN KOGYO Co; Ltd.

Handy packaging. Designed with a concave curvature of the bottle and bag.

The bottle is designed to capture the curves does not slip out easily.

The bottle is designed to capture the curves does not slip out easily.

3. Easy to use

Easy to use – Such as on - off easy.

This box is a box of candy and put in the garbage. With the push for the product from the back to keep it simple. If eat candy and wrap it up, the bottom box is fragmented.

The box is easy to open. Concave area of the zipper. In order to observe and easy zipper pulls make opening

easy.

4. Easy to understand

Easy to understand – Easy to understand descriptions or pictures to show you how to use.

Use the button to display the symbol, to distinguish them from each of shampoo and conditioner. This is useful for the blind, eye disease, and individuals who have a habit to close there eyes when washing hair.

5. Safe to use

Safe to use – Safety during use.

Does not cause injury to the user.

The types of food packaging that needs to be heated before eating. Designed with a circular hole for inserting the chopsticks. For ease of handling while still hot products. Hand swelling and

help prevent damage from heat.

6. Used with less stress

Used with less stress - Does not cause stress or frustration when working.

T h e p u m p makes it easy to press. Do not force open the screw cap or cork, which c a n c a u s e s t r e s s .

For over water

For the water out

The bottle cap can be opened

easily. Does not cause

stress.

7. Enough space to access Enough space to access –

Picking the right to feel comfortable.

The picking of the front of the box easily.

1. Universal Packaging System

Designer: Patrick Sung

It seems a box is always too big or small so designer “Patrick Sung”

came up with flat sheets of recyclable corrugated cardboard called the Universal Packaging System or

UPACKS. The patterns make it easy to fold and

conform to almost any shape while maintaining structural rigidity and

protecting the contents. Love the idea of saving on packaging

but will this actually work? I suspect each sheet would have to be

sufficiently padded; not too thick, not too thin, but just right

Designer: Patrick Sung

Patrick Sung has designed Universal Packaging System (UPACKS), a conceptual packaging system that forms to

whatever it is that you’re shipping.

Designer: Patrick Sung

Although it bends around your package, it is designed to be sturdy and strong. The idea is that no one box fits all. Often times, packaging is wasted to fill and pad empty space in

boxes.

Designer: Patrick Sung

2. Packaging design for COLOR BLINDNESS

Color Blindness Male > Female

8.00 % 0.50%

People will see “R G B”

Vision of the elderly & color blind people.

Examples of applications designed to solve the problem. White

trim around

the letters. To

focus more

clearly.

Examples of applications designed to solve the problem.

Designed to have a border around the text to float out from the background. Add text to a different reality.

Examples of applications designed to solve the problem.

White trim around the letters. To

focus more clearly.

Examples of applications designed to solve the problem.

White trim around the letters. To

focus more clearly.

Examples of applications designed to solve the problem.

Designed to have a border around the text to float out from the background. Add text to a different reality.

The concept of Universal Design is open to all

sectors and all members can live together. Among each other and accept

the diversity that exists. The fundamental belief that every human being born into this world as well.

Society has an obligation to care for all members of

society have a normal life and be a part of the community and the society have equal parity.

The Universal design concepts can be realized. If

the parties involved to continue the cooperation.

As follows……

1. The state and local organizations to maintain and

support the building construction at various

levels. Pay attention and realize that we must take care

of all members of society equally.

How to support

2. Design professionals such as architects, engineers,

designers and manufacturers should be planned in detail,

which requires special skills to create and design a

comprehensive public to everyone.

How to support

3. Elderly, disabled or limited people in use as

a service to help suggestions. Critical to

improve consistency and ease of use as well.

How to support

THE END THANK YOU