UNILEVER Com..through GBM models

• GBM Model by Hari Chandana

• Types of Globalisation by Swetha

• Porter’s Diamond theory, country similarity

Theorem by Rekha

• Building Blocks by Paramkusa

Agenda

GLOBALviews world as a single marketOperations controlled centrally

TRANSNATIONALSpecialised facilities- Local responsivenessComplex Coordination mechanisms- Global Integration

INTERNATIONALUses existing capabilities to expand into foreign markets

MULTI-NATIONAL/MULTI-DOMESTICSeveral Subsidiaries operating as standalone business units in multiple countries

Pressures for Local ResponsivenessLow High

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Market StructurePolypolistic Oligopolistic

Types of Globalisation

FIRM’S STRATEGY, STRUCTURE, RIVALRY• International rivals like Procter & Gamble and Colgate-Palmolive • Indian rivals like ITC, dabur, colgate

FACTOR ENDOWMENTS Workforce

• International-1,73,000• Indian-15,000

DEMAND CONDITIONS• Soap market 41.75 billion• Personal care 578 million

RELATING ND SUPPORTING INDUSTRIES Suppliers 1,60,000 worldwide More than 2000 suppliers

Porter’s Diamond Theory

subsidiary in Nepal, Unilever Nepal Limited (UNL)

Manufactures HULs products like Soaps, Detergents and Personal Products both for the domestic market and exports to India.

Country Similarity

Unilever world wide

Unilever in India

Country specific advantages:

• It allows FDI’s to hold 49% share in a company• Abundant Labour Force

Firm Specific advantages:

• Differentiated products• Top brand • Grabbing maximum market share because of its marketing

activities

Building blocks