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GCSE Business Studies presentation which covers primary and secondary market research, as well as qualitative and quantitative data.
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UNDERSTANDIN
G CUSTOMER
NEEDSPrimary and Secondary Market ResearchQualitative and Quantitative Data
What are Customer Needs?
“the wants of customers of a business, the desires of people who buy a product”
Putting customers first is essential to the success of a business. Customers want:
Lots of choice
Convenient location
Knowledgeable and friendly staff
Good quality products
Reasonable prices
When we gather information about customers and their needs it is called:
MARKET RESEARCH
Primary ResearchGathering information that no one
has collected before
Surveys
Primary Research
Primary Research
Focus Groups
Focus
Primary Research Primary Research
Observation
Experimentation
Primary Research
When we gather information about customers and their needs it is called:
MARKET RESEARCH
Primary ResearchGathering information that no one
has collected before
Secondary ResearchGathering information that has
already been gathered
Secondary Research
Telephone Directories
Internet
Secondary Research
Secondary Research
Newspapers
Market Reports
Secondary Research
For the research to be useful, once data has been collected it needs to be analysed
Analysing Data Qualitative Data
Are these the right colour
jeans for me?
Data about opinions and attitudes
Yes
No
Maybe
Prefer you in a darker colour
Try another shop
Errr . . .
Analysing Data Quantitative Data
Only 10% of my friends liked the blue top
Data that can be expressed as numbers or statistics
10%
Compile a Market ReportConduct research into the current
fashion trends amongst Year 10 students
Use primary and secondary research to gather data about where young people like to shop for fashion items, the brands they prefer and the kinds of things they like to buy. Present your findings in a market report so that it includes both quantitative and qualitative data.
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