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This deck was presented on a webinar covering the top social media events of 2012 and tips for improving your 2013 social media strategy. Enjoy!
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Learn how major events in 2012 can help drive your 2013 social marketing strategyInsights from the top events in social media.
Your Presenters:
Elisabeth MichauduberVU Community Manager@emichaudubervu.com
Gregg PoulinuberVU CMO@greggpoulinubervu.com
Housekeeping Notes:
Interact!Use the hashtag #SmarterSocial
UpdateFollow us on twitter for ongoing updates: @ubervu
Questions?Submit questions anytime - time permitting, answers will be at the end
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Topics for Today:
Key social media facts
Learnings from major events in 2012
How to use those learnings in 2013
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BIG and Noisy. Hard to be top-of-mind. Lots of Competition.
Social Media Facts
400Mtweets/day
1B+posts/day
3B+searches/day
48 Hoursvideo/min
28%share of all adsserved online
12 to 18months sharing 2X
every
5M+images/day
5B+imp/day
1M+groups
but only a few actually use social to drive business resultsBusiness know social listening is important
4/5**Approximately 80% of marketers actively involved in their company’s
social media strategy report “listening” as an existing goal however only 15% are actively using social media to generate leads or sales according to a recent study
Companies “listen” to social media15%
Companies use social media to generate leads
340Mtweets/day
1B+posts/day
Dataother sources
Company
Competitors
Market
Marketers need to work smarter, faster, and deliver business results.
Actionable Insights Made Simple
Deafening Noise. Hard to determine meaning.
Top Social Media Events of 2012
Deafening Noise. Hard to determine meaning.The 2012 London Olympics
Image Credit: Compfight
The Stats
2012 Summer Olympics
tweets/day
Over 306B pieces of content shared across the open web
102B Facebook shares
5B tweets
159,410 mentions 44,177 mentions 26,823 mentions
Source: Jeff Bullas
Memorable Social Media Moments
The 2012 London Olympics
2012 Olympics: Key Takeaways
340M
other sources
Competitor
2012 Olympics: Key Takeaways
Connect with customers by using visuals
$
Deafening Noise. Hard to determine meaning.The US Presidential Election
Image Credit: New York Times
The Stats
The US Presidential Election
tweets/day
Election Day was Facebook’s most talked-about event all year: 7.17M mentions
31.7M tweets on Election Day: most tweeted-about event in history
Sources: Mashable, Awareness Inc.
Memorable Social Media Moments
The US Presidential Election
Presidential Election: Key Takeaways
Image credit: ABC News
340M
other sources
Competitor
2012 Olympics: Key Takeaways
Don’t ignore the data!
PLAN AHEad
Deafening Noise. Hard to determine meaning.Superstorm Hurricane Sandy
Image Credit: Compfight
The Stats
Superstorm Hurricane Sandy
tweets/day
More than 20M tweets from 10/27 – 11/1
520,000 #sandy images on Instagram
Top 10 terms on Facebook during the storm were ALL Sandy-related
Sources: Twitter, Social Media Forum, CBS News, Mindjet
2nd most popular event of the year on Facebook
Memorable Social Media Moments
Superstorm Hurricane Sandy
Hurricane Sandy: Key Takeaways
Newsjacking/Trendjacking: a sensitive subject
Image Credit: Compfight
Deafening Noise. Hard to determine meaning.
Other 2012 Social Media Successes
Red Bull Stratos Dive
More than 8M live viewers on YouTube (10x the previous record)
Post-landing photo had 216K Likes, 10K comments, 40K shares in <40 mins
Image Credit: Red Bull
The Rise of PinterestSource: Nielsen Social Media Report
Deafening Noise. Hard to determine meaning.
5 Tips for Social Media Success in 20131 Make visual (and video) key elements of your social strategy.
2 Have a social media crisis plan…and a sense of humor.
3 Measure what happened in 2012 for a data-driven 2013.
4 Consider paid social promotions – when done right, they can really give you a boost.
5 Proceed with EXTREME caution when trendjacking/newsjacking.
THANK YOU!
@ubervu
Elisabeth Michaud@emichaud
Gregg Poulin@greggpoulin
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1.800.286.1624@ubervu
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