Twitter And Health Care

Twitter & Health CareGet the Scoop: Media & HealthUniversity of Washington – 10 April 2010

Kathy E. Gill @kegill

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@A New GenrePrivate messages made public

Broadcast versus Converse

D versus @ versus RT and #hashtags

Follow versus Friend

Favorites and Lists

Nibble v Full Course

Four organizations

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@Take-Aways Inexpensive, Immediate, Personal

Hard to measure, easy to mis-use

Mobile devices soon to be key gateway to our digital world

@Credits Examples from forthcoming book, Brands L.E.A.P. Into Twitter,

edited by Kathy E. Gill (@kegill). Hospital examples based on work by Anita Beninger (@anitamedia)

Locked gate : http://www.flickr.com/photos/stevenerat/51022600/

Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg

Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/

Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/

Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/

@CC License

Share&share alike, attribution, non-commercial

Kathy E. Gill http://faculty.washington.edu/kegill or

@kegill, @kegill_uw http://wiredpen.com/ and

http://slideshare.net/kegill