Top 10 learning questions for chapter six

TOP 10 Learning Questions for Analyzing Consumer Markets

Chapter Six of Marketing Management by Kotler & Keller

Mary Danielle A. NajosMay 25, 2010

1. _____ is the fundamental determinant of a person's wants and behavior.

A. CultureB. SubcultureC. ReligionD. Environment

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1. _____ is the fundamental determinant of a person's wants and behavior.

A. CultureB. SubcultureC. ReligionD. Environment

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2. _________ is the specific mix of human traits that we can attribute to a particular brand

A. Brand AssociationB. Brand PersonalityC. Brand TraitsD. Brand Lifestyle

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2. _________ is the specific mix of human traits that we can attribute to a particular brand

A. Brand AssociationB. Brand PersonalityC. Brand TraitsD. Brand Lifestyle

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3. Major group information sources except…

A. PersonalB. PublicC. EmotionalD. Experiential

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3. Major group information sources except…

A. PersonalB. PublicC. EmotionalD. Experiential

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4. All are perceived risks except for… (as per Kotler)

A. Personal RiskB. Functional Risk C. Social Risk D. Time Risk

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4. All are perceived risks except for… (as per Kotler)

A. Personal RiskB. Functional Risk C. Social Risk D. Time Risk

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5. Which statement is false?

A. A person's position in a group can be defined in terms of social class.

B. Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

C. Memory encoding refers to how and where information gets into memory.

D. Selective Retention is remembering good points about a product we like and forget about competing products.

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5. Which statement is false?

A. A person's position in a group can be defined in terms of social class.

B. Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

C. Memory encoding refers to how and where information gets into memory.

D. Selective Retention is remembering good points about a product we like and forget about competing products.

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6. True statement regarding Key Psychological Process

A. Memory Retrieval is the way information gets out of memory.

B. Learning is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

C. Linked associations consist of all brand related thoughts, feelings, perceptions, beliefs.

D. Memory induces changes in our behaviour arising from experience.

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6. True statement regarding Key Psychological Process

A. Memory Retrieval is the way information gets out of memory.

B. Learning is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

C. Linked associations consist of all brand related thoughts, feelings, perceptions, beliefs.

D. Memory induces changes in our behaviour arising from experience.

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7. Sincerity is an example of..

A. AttitudeB. BeliefC. Brand AssociationD. Brand Personality

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7. Sincerity is an example of..

A. AttitudeB. BeliefC. Brand AssociationD. Brand Personality

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8. Recruiting female store managers and employees is an example of

A. Multicultural MarketingB. Personality MarketingC. Family of OrientationD. Family of Procreation

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8. Recruiting female store managers and employees is an example of

A. Multicultural MarketingB. Personality MarketingC. Family of OrientationD. Family of Procreation

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9. Marriage, childbirth, career change are examples of

A. Family Life CycleB. Critical Life CycleC. Psychological Life CycleD. Age Life Cycle

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9. Marriage, childbirth, career change are examples of

A. Family Life CycleB. Critical Life CycleC. Psychological Life CycleD. Age Life Cycle

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10. People that are more likely to notice stimuli that relate to a current need is

A. Selective Retention B. Subliminal PerceptionC. Selective AttentionD. Selective Distortion

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10. People that are more likely to notice stimuli that relate to a current need is

A. Selective Retention B. Subliminal PerceptionC. Selective AttentionD. Selective Distortion

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TOP 10 Learning Questions for Analyzing Consumer Markets

Chapter Six of Marketing Management by Kotler & Keller

Mary Danielle A. NajosMay 25, 2010