Titan Watches

TitanRahul JainPG-17

Introduction

• Titan was set up in July 1984, by Xerxes Desai.

• A joint venture between the Tata group and the Tamil Nadu Industrial Development Corporation

• Titan Watches is India’s largest watch & jewellerymanufacturer.

• Titan is the world’s sixth largest, integrated manufacturer-brand for watches.

• Over 60% share in the domestic market

• Main Watch & Jewellery plants in Hosur near Bangalore.

• Watch assembly plants at Dehradun, Baddi, and Roorkee.

HistoryIn 1984 the company was incorporated on 26th July at

Chennai.

In 1992 an MOU was signed with Casio computer company of Japan to manufacture 2million digital and Ana-digital watches.

• In 1992 over 150 models were introduced.

Vision Statement

• To be a world class , innovative and progressive organization and to build India’s most desirable brands.

Mission Statement

•To create wealth for all the stakeholders by building highly successful businesses based on a customer centric approach, and to contribute to the community

Marketing Watches

•Titan’s marketing strategy had five main bases: a product of international quality, Indian designs, competitive prices, intensive advertising and promotion, and specialized retail shops to control the presentation.

Purchasing power of consumers

Market Positioning Of

Product Life Cycle

Introduction : WWF, Orion, Zoop, Diva, Octane

Maturity: Sonata, Fastrack, Dash

Growth: Nebula, Insignia, Raga, Royal, Regalia, Edge etc

Decline: Aqura

GENDER DISTRIBUTION

AGE DISTRIBUTION

Are you Aware of brand Titan?

Inference- This can be clearly concluded that Titan has got an extra ordinary

awareness level.

Who influences your buying decision most?

Family, 24, 48%Friends and colleagues, 24,

48%

Social Groups, 2, 4%

Brand ambassadors, 0, 0%

Family

Friends and colleagues

Social Groups

Brand ambassadors

Inference- Still family and friends & colleagues play the most dominating

role in decision making process.

Which price range would you prefer ?

Inference- 80% of respondents are using watches of price range Rs 1000-5000.

SWOT Analysis on titan Strength• Style• Models• Exclusive products• Other than these there have few more strength like-• Contribution of owned brands and retail. The profit is accounted by being in the retail space which is

booming.• Watches are available with popular functions like dates, multifunction and chronographic.• Guarantee/warranty

Weaknesses• Pricing of high end products• Globalization – Threat from new entrant

Opportunities• Seasonality• Gifting concept • Exchanging offer

D. Threats• Competitors

Thank You