Timpa project 10 2010 eng

www.altesys.com

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“Self Service” Hearing Tester (Project Timpa)

www.altesys.com

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Altesys Group todayAltesys Group is a leader in the ICT convergence market with solutions for corporate communication and client relations, offering a range of 5 product lines which emphasize the brands, the products and the skills of the companies which constitute the Group.

Contact

Center

Customer

Relationship

Management

Telecommunications

for SME

Test &

Measurement

Mobile Audio

communication

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The opportunity:

Only 20% of potential users are adopting a hearing aiddevice.

Generally the adoption is late in life with a consequentloss of business for the vendors.

The majority of potential users do not autonomouslychose to go to an audiology centre.

Many of them acknowledge that they suffer from ahearing deficiency – we just have to gently pull themto the solution.

The best way is to “intercept” these people wherethey are normally spending time as part of theirdaily routine.

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Timpa - the solution

A basic hearing tester for use by the public, deployed in“non conventional” sites.

The “self service” mode and evident physical presencecapture the interest of those who are shy or reticentabout entering a “Hearing Aid Shop”.

It increases the number of “virtual hearing centres” inany location.

Expand brand visibility, multiply brand presence, evenjust standing there it raises hearing-health awarenessand pushes brand.

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Concept idea:

Values:

Promotes the brand, enhances promoter-assisted campaigns, captures reluctant prospects in a non conventional context.

Helps to increase the marketing database and the sell out of related products (headphones, ear plugs, batteries, etc.).

Locations:

Pharmacies, opticians, shopping centres, hospital/doctor’s waiting rooms, motorway rest-stops, etc.

Characteristics:

Robust, easy to use, fast, free standing, evident and low cost.

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Some design ideas:

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Ambientation concept

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“Self Service” Hearing Tester(Project Timpa)

The ideal product offering a quick basic level solution for estimating a prospect’s hearing profile.

Robust, easy to use, prints a report on thermal paper.

Via PC may be personalised with the hosting pharmacy name, address and name of the official “Hearing Aid Shop”.

Ample display supplies the step-by-step user instructions during the test.

A brochure dispenser promotes products and services.

Dimensions (typically 1.2m high) and 20kg weight.

All with one button…foolproof.

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“Self service” Hearing Tester

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“Self Service” Hearing Tester results

Report slips:

Three standard result types

“your hearing is normal..”

“you may have some mild hearing problem…”

“you may have a hearing problem…”

There will ALWAYS be a clear disclaimer statement that this is not an official audiometric test and in case of any suspect result it is recommended to consult a specialist.

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“Self Service” Hearing Tester, results

Statistics and data:

The totem software can download logged data for analysis at HQ.

Data may include information such as:

Number of test;

Test results;

Date.

This will allow for expansion of the Marketing Data Base with useful prospect profile information.

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Typical marketing redemption

Immediate ROI:

Placement of “Self Service” Hearing Tester in area with expected walk-through of 500 visitors;

10% Rate of usage: 50 tests;

70% Of the results are “positive” and the marketing data acquired for future activities (privacy form);

32% Visits to the “Hearing Aid Shop” for a complete test: 16 prospects.

+ =Total potential

Market coverage

Hearing Aid Shop Alternative market site

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The project’s evolution

Optimized “Hearing Aid Shop” appointments in real time.

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Contact Center

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VoIP

“Self Service” Hearing Tester

Internet

Audiologist agenda

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Customers survey report

Best location to test:

80% of the users consider the product extremely easy to use.

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Altesys: a single partner solution

Project management

Test on site with hostess

support

Data entry, Telemarketing and agenda

management

After test survey

DB marketing and CRM

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To contact us:

www.altesys.com

E-mail: info@altesys.com

Viale Longarone, 35

20080 Zibido San Giacomo (Milan)

Tel. +39–02-488863.1