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A short presentation on the disciplines of UX that I gave for Samantha Starmer's class at UW.
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Who is using your system? We know them.Evidence Driven Design
The User Experience Disciplines
Overview• User-Centered Design (UCD)• User Experience (UX)• Disciplines of UX• Core Tools & Skills
User-Centered Design
• User Needs – e.g. What do users need for a good experience?
What is User-Centered Design? User-Centered Design is a process that brings the user’s needs into consideration from the beginning of the project.
While projects inherently take into consideration a set of defined business objectives and technical requirements, they often fail to consider the user’s needs.
• Business Objectives – e.g. What can be financially viable?
• Technical Requirements – e.g. What is technically and organizationally feasible?
Business Objectives
User Needs
Technical Requirements
Adapted from “Human-Centered Design” by IDEO
User Experience
What is the User Experience?User Experience (UX) is about how a person feels about using a system or device.
”The User Experience Honeycomb" by Peter Morville
Findable
Desirable
Useful
Usable
Valuable
Accessible
Credible
It is:
• Designed for
• Subjective
• Philosophical
• Dynamic
It is not:
• Designed
• Objective
• Procedural
• Static
What is the User Experience?Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.”
”The User Experience Honeycomb" by Peter Morville
Findable
Desirable
Useful
Usable
Valuable
Accessible
Credible
What is the User Experience?Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.”
”The User Experience Honeycomb" by Peter Morville
Findable
Desirable
Useful
Usable
Valuable
Accessible
Credible
What is the User Experience?Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.”
”The User Experience Honeycomb" by Peter Morville
Findable
Desirable
Useful
Usable
Valuable
Accessible
Credible
What is the User Experience?Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.”
”The User Experience Honeycomb" by Peter Morville
Findable
Desirable
Useful
Usable
Valuable
Accessible
Credible
What is the User Experience?Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.”
”The User Experience Honeycomb" by Peter Morville
Findable
Desirable
Useful
Usable
Valuable
Accessible
Credible
What is the User Experience?Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.”
”The User Experience Honeycomb" by Peter Morville
Findable
Desirable
Useful
Usable
Valuable
Accessible
Credible
What is the User Experience?Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.”
”The User Experience Honeycomb" by Peter Morville
Findable
Desirable
Useful
Usable
Valuable
Accessible
Credible
Disciplines
The Six Core Disciplines of User Experience
Information Architecture
Interaction Design
Visual Design
Usability Evaluation
Content Strategy
Planning for the creation, delivery, and governance of useful, usable content.
Identifying and organizing information within a product or system in a purposeful & meaningful way.
Designing the interactive behaviors of a product or system with a specific focus on their use.
Designing the visual qualities of a product or system in an aesthetically pleasing way.
Measuring the quality of a user’s experience when interacting with a product or system.
User Research
Understanding the people who use a product or system through observations.
Information Architecture
Identifying and organizing information within a product or system in a purposeful & meaningful way.
The Six Core Disciplines of User Experience
Interaction Design
Visual Design
Usability Evaluation
Content Strategy
Planning for the creation, delivery, and governance of useful, usable content.
Designing the interactive behaviors of a product or system with a specific focus on their use.
Designing the visual qualities of a product or system in an aesthetically pleasing way.
Measuring the quality of a user’s experience when interacting with a product or system.
User Research
Understanding the people who use a product or system through observations.
Information Architecture
Search
Information Analysis
Information Design
Information Strategy
FindabilityTaxonomy
Information Architecture
Library Science
Wayfinding
The Six Core Disciplines of User Experience
Information Architecture
Interaction Design
Visual Design
Usability Evaluation
Content Strategy
Planning for the creation, delivery, and governance of useful, usable content.
Identifying and organizing information within a product or system in a purposeful & meaningful way.
Designing the interactive behaviors of a product or system with a specific focus on their use.
Designing the visual qualities of a product or system in an aesthetically pleasing way.
Measuring the quality of a user’s experience when interacting with a product or system.
User Research
Understanding the people who use a product or system through observations.
Information Architecture
Identifying and organizing information within a product or system in a purposeful & meaningful way.
The Six Core Disciplines of User Experience
Interaction Design
Visual Design
Usability Evaluation
Content Strategy
Planning for the creation, delivery, and governance of useful, usable content.
Designing the interactive behaviors of a product or system with a specific focus on their use.
Designing the visual qualities of a product or system in an aesthetically pleasing way.
Measuring the quality of a user’s experience when interacting with a product or system.
User Research
Understanding the people who use a product or system through observations.
UX Design
Career Progression
InternInformation
Architect(junior, mid-level, Senior)
Lead IA / Team Lead Manager Director
Core tools & skills
Resume & references
Online presence & portfolio
Presentation skills
Interviewing
Not everyone’s boss is Michael Scott
…They are more like David Wallace.
Thank You
Questions
Follow-up questions• Consulting: BlinkInteractive.com• Personal: NickFinck.com• Email: nick@blinkinteractive.com• Twitter: @nickf
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