The Power of Storytelling

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h-p://strategicstorytellers.com/ourstory_fairmont.php  

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h-p://strategicstorytellers.com/ourstory_fairmont.php      

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Explaining  Story:  h-p://www.youtube.com/watch?v=Db-­‐72KUuwpA      h-p://100khomes.org    

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Compelling  donor  centric  story:  h-p://www.youtube.com/watch?v=ae3YIcs_Xb0      h-p://invisiblepeople.tv/blog/  

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Where  to  look:    Ask  People  -­‐  Most  proud  -­‐  One  event/idea  made  it  click  -­‐  How  do  they  see  the  org’s  achievements  -­‐  Something  not  related  that  [es  back  -­‐  Find  the  sparks  

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Where  to  look:    Scru[nize  The  Data  -­‐  Find  anomalies  then  inves[gate  -­‐  What  people  were  involved,  what  change  did  they  make,  what  change  has  this  

process  made  in  them    

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Now  that  you’ve  found  some  material  that  might  make  good  stories  –  will  it  be  memorable,  inspira[onal,  trustworthy?  Will  it  spread?  

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View  video:  h-p://youtu.be/zEOMKERhCGE    

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