The Meetings Report Seminar

The Meetings ReportSeminar

Wednesday, Feb. 13, 20139 a.m. – 12 p.m.

@AaronWolowiec

AaronWolowiec.com

Learning Road Map

• Outcomes• Background• Report review• Survey data• Break• Carousel activity• Five recommendations• Final thoughts• Wrap-up

ENGAGEMENT

1. Benchmarking data

2. National surveys

3. Michigan experience

Partners

Alex Kontras

Kristen Parker

Aaron Wolowiec

Cheryl Ronk

1. Senior education/professional development staff

2. Association meetings

3. Professional speaker hiring practices

4. Industry speaker preparation and compensation

5. Meeting evaluation practices

1. 65 questions

2. Web-based survey

3. April 4, 2012 to May 7, 2012

4. Sent to 277 organizations

5. 67 responses

6. Response rate of 24 percent

7. Informative, but not definitive

1. Background

2. Table of contents

3. Key recommendations

4. Narrative

5. Annual budget comparisons

6. 18 tables and three figures

1. First-ever Michigan association meetings industry survey

2. Countless data, insights and trends

3. Benchmarking metrics/statistics

4. Instructive, actionable and universal tactics

5. Annual association education strategy

6. Redefines how success is measured

7. Valuable to both associations/industry partners

Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations

Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations

Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations

Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations

Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations

Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations

Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations

Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations

1. Diversify revenue

2. Reward difference

3. Value context

4. Maximize opportunities

5. Prioritize learning

Diversify Revenue

• Increase percentage of annual revenue from meetings

• Leverage exhibitions and sponsorships

• Consider developing credentialing programs

• Maximize major meeting income

Diversify Revenue

Reward Difference

• Function leaders/staff• Speaker bureau services • CVB services• Methods used to get

ideas about speakers • Decisions about

professional speakers • Decisions about major

meeting venues

Reward Difference

Value Context

• Position titles/salaries• Total number of

concurrent sessions• Percentage of members

attending major meeting • Industry speaker

compensation packages• Form and content of

formal evaluations

ValueContext

Maximize Opportunities

• College/university internship programs

• Blended learning and digital meeting formats

• Outsourcing meeting planning activities

• Optimizing speakers• Collecting evaluations• Live video streaming

MaximizeOpportunities

Prioritize Learning

• Utilize professional/ industry speakers

• Schedule intentional speaker follow-up

• Call for presentations • Speaker preparation• Measure learning• Verify expanded

speaker submissions

PrioritizeLearning

1. Diversify revenue

2. Reward difference

3. Value context

4. Maximize opportunities

5. Prioritize learning

Next Steps

• Refine ideas– Action items– Resources– Completion dates

• Implement ideas• Accountability– Partner/team

• Evaluate/repeat

Final Thoughts

• Business as usual is not an option• Evaluate current education strategies• Operationalize the report’s key

recommendations • Develop actionable next steps• Implement new strategies within this

calendar year

• Elevate the quality and sophistication of your programs

• Build the reputation of your meetings department

• Improve the association’s bottom line

Leave a business card…

I’ll email the slide deck.

Aaron D. WolowiecMSA, CAE, CMP, CTA

(616) 710-1891aaron@eventgarde.comwww.eventgarde.com