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Typography, design, and visual poetry in the language arts classroom.
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The Living,
Speaking Hand:Typography,Design,And Visual PoetryIn the Language ArtsClassroom
IVLA2009.chicagoscott schwister
Guiding Questions
How does typography modify meaning in texts?
How are texts---and typography---evolving in response to changing technology?
What does it mean for teaching and learning?
PROLOGUE
A Brief History of Typography
Typography
is to literature as musical performance is to composition:
an endless act of interpretation,
full of endless opportunity for
insight or
obtuseness.
Chapter One: fonts
Are you my type?
Letters are microscopic works of art as well as useful symbols.
They mean what they are as well as what they say.
--Bringhurst
Do fonts have
Flavors?
personalities?
feelings?
A brief interlude to
talk about teaching and
learning.
Chapter two: principles
Honoring
The Content
Invite the readers into the text.
Reveal tenor and meaning.
Clarify structure and order.
Link text with other elements.
Induce a state of energetic repose.
contrast
size
hierarchy
space
A tale of three sites
The New York Times Online
Boing Boing
We’re
only
skimming
the
surface.
There’s much, much more.
CONCEPTS
about
Marie Clay
concepts about digital texts
A new media checklist:
KINETIC TYPOGRAPHY!
Who’s On First?
Ocean’s Eleven
Another brief interlude to
talk about teaching and
learning.
Visual Poetry
& Selected
OdditiesChapter three: play
CONCRETE POETRY
…the typographical arrangement of words is as important in conveying the intended effect as the conventional elements of the poem…
A final brief interlude to
talk about teaching and
learning.
THANK YOU.
font images
tungsten: http://www.typography.com/fonts/font_overview.php?productLineID=100035megalopolis-extra: http://www.smeltery.net/fonts/megalopolis-extrafacebuster: http://www.typetrust.com/fonts/font.php?id=NzQ3tomate: http://new.myfonts.com/fonts/jazzfonts/tomate/
flickr image credits
FELICIANO TYPE FOUNDRY »Morgans Sans Poster« verso & recto (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3517197745/FDI »Iwan Reschniew« Bauhaus (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3624911181/HUBERT JOCHAM »Narziss« - Ö - (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3639362346/Roman Lowercase Letters (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/364208399/FELICIANO TYPE FOUNDRY »Morgans Sans Poster« Impact (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3686304927/4th february »Boldesqo Serif 4F« Clown (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3712177973/OTTO MAURER »Mrs. Sabo« Fried Brain (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3981477480/JUKEBOX »Eloquent« Ampersand (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3958771952/JUKEBOX »Pistilli Roman« type&color I (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3462622333/#2582: http://www.flickr.com/photos/mr_gonzales/2455059060/Marat: http://www.flickr.com/photos/redsil/2935406702/victor, tailor: http://www.flickr.com/photos/bright/59773262/"Home" Typography One, Milwaukee Institute of Art & Design: http://www.flickr.com/photos/miadcommunicationdesign/3081768484/"Cup" Typography One, Milwaukee Institute of Art & Design: http://www.flickr.com/photos/miadcommunicationdesign/3080929433FUSE 18: Matthew Carter: http://www.flickr.com/photos/stewf/1479856780/wood type alphabet: http://www.flickr.com/photos/lwr/2865554788/Gadgets: http://flickr.com/photos/slipstreamjc/748716731/RODRIGO FUENZALIDA »Gerd« (lowercase) Experimental Type II (for 24″ widescreen displays)http://www.flickr.com/photos/typoatelier/3550154617/
CONTACTsschwister@gmail.comtwitter.com/sschwister
IVLA2009.chicagoscott schwister
MORE INFOsschwister.wikispaces.com/typography
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