The Latest Social Media Tools From The Experts

Social Media Tools

(day / month / year)

Joanna Lord

Director of Customer Acquisition &Engagement

SEOmoz.orgSEO Software. Simplified.

@joannalord

What we will be chatting about:Tools, platforms, and software that

makes social media marketing easier to manage, scale, and quantify.

@joannalord

What we wont be talking about:

The latest Twitter tool. <facepalm>

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Social media is a hot mess.(We have tools to manage our tools.)

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The Wrong Question To Ask: What Tools Should I Use?The Right Question To Ask: What Am I Trying To Do?

So go ahead & ask yourself…

What Are You Trying To Do With Social Media?

@joannalord

I just read your minds and here is what you are thinking…

Get traffic

Gain awareness

Branding

Get feedback

Increaseconversions

Meetpeople

To network

Customer service

Announcenews

Spam people

@joannalord

Types of Social Media Tools

• Your Website – Duh?! Don’t be a silly goose.• Social Platforms –Time consuming but quick pickup• Microsites/Niche Communities –Hard to infiltrate & high ROI• Forums/Wikis—Least sexy but high activity/engagement• Management Tools—What you thought I would be talking about• Analytics Software—Potentially expensive but crucial for high level

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Your Website“The Mecca of all social media potential…if you do it right.”

Blog, blog, blog On-site community for brand lovers Badge program/widget program On-site feedback forum/Q & A Get social buttons Image/video gallery Social plug-ins

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Social Networks:“Destinations that enable users to customize, maintain and control their own personal network of contacts”

Rethink what this means.

#seriously

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Microsites/Niche Communities“Topic-based communities that enable users to share an obsession in a variety of mediums”

Find the group out there that loves

what you love (or preferably loves what you sell)…

and get involved.

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Forums/Wikis“Sites that exist to enable users to share information & provide support on a topic”

The oldest trick in the book usually still works.

Examples…Message BoardsYahoo Answers

Technology Forums

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Management Tools“All the applications, plug-ins and sites out there that help you streamline your social media efforts”

•Track/Monitor – Trackur, Tweetbeep, HubSpot Conversation Tracker, Ethority (.net)• Competitive Intelligence—Spy, Blogpulse, Platforms themselves• Search & Trend Analysis—Twitscoop, SocialMention, Whostalkin, Tweetstats• Calculate Influence & Reach—Klout, Twitnest, HubSpot Reach• Automate/Streamline—Knowem, Hootsuite/Easytweets, API hacks• Aggregate & Integrate—Streamy, Friendfeed, Flock (social web browser)• Gauge Sentiment – Twittercounter, Radian6, Evri Sentiment API

Write These Down…Go2Web20.net

Socialwebtools.infoSocialmedia.biz

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Analytics Software“The full-service toolsets that help you manage & quantify multiple social channels in one platform.”

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Overwhelmed? Yeah Me Too.

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So Which Tools are Right For You?

• Within your resources• Conducive with your brand• Scalable moving forward• Aligns with company goals• Makes.you.money.

@joannalord

Social Media Tools are Meant to Make Valuable

Communication Easier & Efficient

Thank You!

Questions? Rants? Hugs?Hit me up...

joanna@seomoz.org@joannalord

www.seomoz.org